Posts Tagged ‘TV ad’

Put brain in here. Scrub thoroughly.

Put brain in here. Scrub thoroughly.

For years, I have been wracking my brains to tell people about a TV ad for whitegoods in the UK which I thought was utterly brilliant, in the way it used the brand name to drive home it’s core promise – which was durability.

But while I could remember the brand name and the kicker 25 years or so later … Ariston … and on-and-on-and-on … I could never find the ad. Now, thanks to I have finally tracked down the lyrics.

Released on New Years Eve, 1985 …

When you buy an Ariston Its guarantee is five years long, Last well past nineteen ninety-one … Ariston! And-on-and-on-and-on-and-on.

One million French think they’re très bon, Half million Germans can’t be wrong, From Italia to Bri-ton, Ariston … And-on-and-on-and-on-and-on.

Tune: Da-Da-Da by Trio

But wait, there’s more! To prove (if proof were needed) what a deeply obsessional person I am, I then found it on YouTube as well, although someone thinks it was a couple of years later. Anyhow:

Pure advertising genius. Enjoy. Better still, ask me to write you an ad as good as this.

Better still, ask me to write you a CAMPAIGN, instead of a just a one off ad. Like this:

(That’s enough washing machines – Ed.)

Ä screen shot from the Pepsi and Doritos ad

Is this REALLY the most intelligent thing these people can dream up?

Doritos and Pepsi, what were you thinking?

A TV ad that starts with a man dressed as a fireman delivering a “very important message about fire safety” … telling us “we are currently experiencing a period of very high fire danger”?

So just exactly how did you think this would go down in Victoria?

And no, I could care less that you let us in on the joke that it’s about “hot” Doritos and “cooling” Pepsi once we get into the guts of the ad.

You see, all you lot up there in Sydney: my wife, daughter, and my daughter’s best friend were trapped up-country in the Black Saturday fires while I waited helplessly in Melbourne. Luckily they survived with little more than 24 hours of deep distress to show for the experience, after one of the most frightening nights of their – and my – life. Dozens of others weren’t so lucky.

So, everyone at the client companies, and everyone at Clemenger BBDO Sydney, how exactly did you think your little “joke”would make us feel down here?

(Oh, and by the way, as an aside, do you intend running it during the fire season, too? When official warnings might be going out?)

You see, by the time we were into the ad, the traumatic dread and fear of that day and night – ever present in most Victorians’ minds, I’ll be bound – had come rushing back. It was as if no time had passed.

So thank you. Thank you so very, very much. People can judge the ad for themselves here:

And I shall be avoiding Doritos and Pepsi products in the future. I suspect a fair few other Victorians will too.