Posts Tagged ‘Rovio’

Angry Birds

Angry Birds: download the whole company for a few billion dollars, give or take

All those of us who have stumped up a few bucks so they can while away their time in boring meetings playing games on their iPhone (“Sorry, boss, just have to reply to this urgent email …”) will be interested to note that rich person’s magazine Forbes estimated the value of Rovio, the company behind the top-selling iPhone game “Angry Birds”, at somewhere between $700 million and $1 billion. That was back in June.

By August, with bored executives everywhere cheerfully firing little birds at pigs for all they’re worth, Rovio begged to differ. Speaking with Finnish magazine Kauppalehti Optio Rovio chief marketing officer Peter Vesterbacka said the assigned worth was vastly underestimated and that real value of Rovio is in the multi-billion-dollar range.

Vesterbacka used Facebook gaming company Zynga (the company responsible for “FarmVille”) as a fitting reference, noting its estimated value is somewhere between $20 billion and $25 billion.

For those of you unable to grasp just how much money that is, it’s about half of what Warren Buffet’s worth after a lifetime of canny investing.

But any number seems arbitrary at the moment, because the “Angry Birds” are not on the market. “We are not selling,” Vesterbacka is quoted as saying, “unless somebody offers enough.”

So anyone with a lazy few billion to invest, I will gladly broker the deal for 10%. Meanwhile, I am contemplating creating”Angry Bloggers”, an amusing new little game, if a tad derivative, where those who feel compelled to trawl the Net at 5 in the morning for the latest news launch missiles called “posts” at lines of sleeping “friends” who don’t know they’re coming until it’s too late. So far, so good.

Credits, MSNBC and Pop2it