Posts Tagged ‘Road safety’


https://au.news.yahoo.com/a/36335411/czech-woman-live-streams-her-own-death-in-car-crash/#page1

We do not provide this link to gain some sort of spurious or macabre thrill at witnessing a fatal crash, or encouraging you to. Nor do we do it as clickbait.

We do it to remind everyone reading this blog and viewing the footage that the golden rule when driving is “Concentrate or Die.”

Sadly, many lives are tragically lost each year – families shattered – by insufficient attention to the road being paid by the driver, who is seen here glancing at her passenger and cheerfully commenting on the live video whilst driving at speed.

If this video lives in your mind next time you are driving, it might just save your life.

Or your passenger’s.

Nikol Barabasova was 22. Rest in peace.

 

 

Have you heard about the new road safety ad? You're about to.

Have you heard about the new road safety ad? You’re about to.

Big ups for this road safety spot from China, via Volkswagen, who are to be warmly congratulated for a brilliant piece of marketing that is not only attention-grabbing but also very relevant to their market.

At a stroke they become a good corporate citizen and get millions of people applauding their brand.

Smart.

 

At the Wellthisiswhatithink marketing guru training school, we are becoming increasingly interested in the potential for these very localised broadcasts of text messages as a marketing tool.

As we understand it, you can send a blast of messages out to all people nearby who have bluetooth enabled on their smartphone. The opportunity to grab people’s attention as they linger in (or pass by) any given locale is interesting to say the least.

Alright, alright: no one wants dozens of unwanted text messages turning up on our phones all the time. But that simply means adhering to what we have always known.

To be accepted, all advertising (whether it’s a TV ad, a billboard, a radio ad, or a text message) needs to combine relevance, useful information, and entertainment value – when entertainment value doesn’t necessarily mean ho-ho humour, but always means what we call inherent interest, which is usually delivered via enhanced creativity. Rule one of advertising: be noticed. Rule two: no-one was ever bored into buying anything.

This great ad triumphantly ticks both boxes.

(Sorry that the YouTube video comes up covered in banner ads – now that IS annoying. Just click them away, peeps.)