Posts Tagged ‘packaging’

So facepalm worthy, they made a statue for it.

So facepalm worthy, they made a statue for it.

OK, forget Cock Flavour Soup. I mean that was good, but we’ve gone one better.

Thanks to our eagle-eyed correspondent, we have now have what must be the all-time unfortunate packaging f*** up – yes, two in just a week!

OK, it’s from Iceland. Or at least, it’s from the frozen foods retailer called Iceland. But they speak English in both places, right?

This apparently got through the client, the marketing department, the quality control dept in the agency … no one in the retailer said anything …

Honestly. I mean, really?

And you thought the horse-meat pies was big news.

 

minge

 

Rumours of single men heading to Iceland for Christmas are greatly exaggerated. And if you don’t get the joke, which we’re sure you do, just click here. If you absolutely feel you need to. http://www.urbandictionary.com/define.php?term=minge

As always, for a full list of F*** Ups we have brought to the world for group derision, just pop F*** Up in the search box top left of this page and hit Enter.

Go on, you know you want to.

This has to be the best ever. Unless, Dear Reader, you know better? And yes, we’re not idiots, we know it could be a photoshop internet meme joke thing, but at this point, sans evidence from Snopes.com, we’re treating it as a real F*** Up, especially as we have seen other equally unlikely ones that we know to be true.

Some fancy dusting, right there ...

Some fancy dusting, right there …

Meanwhile, just coz we’re nice, here’s the best mice pie recipe ever. After all, Christmas isn’t far away now, right? And Christmas just wouldn’t be Christmas without mince pies. This easy recipe for the rich, sticky, sweet fruits wrapped in pastry reveals why they are so more-ishly delicious.

Mince pies have been eaten as part of a traditional British Christmas since as long ago as the 16th century. Back then they were made with meat (hence the name) but now they are made with sweet mincemeat; a mixture of dried fruits, sugar, spices and brandy.

Cute new design that has become popular recently.

Cute new design that has become popular recently.

Home made “mincemeat” is quick and easy to make and there are also many great commercial brands out there to use instead. The advantage of making your own is that you can, ahem, sample it as you go. Fun for all the family. And your tummy. And the kitchen smells simply awesome.

Suet is an important part of the mincemeat and is an animal fat, so if you don’t eat meat, look out for vegetarian version or make mincemeat using an alternative fat.

Shortcrust pastry is my preferred mince pie case, some like puff pastry, you choose.

INGREDIENTS
  • 350g / 12oz plain / all purpose flour
  • Pinch of salt
  • 225g butter / 8 oz cubed or an equal mix of butter and lard
  • 1 beaten egg + 1 cold water as needed
  • 1 jar of mincemeat, shop bought or home made (see below)
  • 2 tbsp icing sugar
  • Prep Time: 25 minutes
  • Cook Time: 20 minutes
  • Total Time: 45 minutes
  • Yield: Depends on size of tin used.
PREPARATION

Heat the oven to 205°C/400°F/Gas 6

Make the Pastry

  • Place the flour, butter and salt into a large clean bowl.
  • Rub the butter into the flour with your fingertips until the mixture resembles fine breadcrumbs, working as quickly as possible to prevent the dough becoming warm.
  • Add the egg to the mixture and using a cold knife stir, add cold water a teaspoon at a time until the mixture binds but don’t make it too wet that it is sticky.
  • Wrap the dough in plastic wrap and chill for a minimum of 15 minutes, up to 30 minutes

Assemble the Pies

  • Choose a muffin or bun tin for the size of the pie you want. Choose from a standard 12-cup muffin tin down to small canapé size. The number of pies will depend on the size of cup you choose.
  • Dust a work surface lightly with a little flour and roll out two-thirds of the pastry to 1/8″/3mm thick. Cut circles to line the cups of your tin, don’t worry if the pastry doesn’t come to the top.
  • Fill the pastry lined tins 2/3 full with mincemeat.
  • Roll out the remaining pastry to the same thickness and cut smaller circles to fit as lids on the tarts or to be decorative, cut stars or other fancy shapes.
  • Dampen the edges of the tart bases with a little cold water and press the lids on. Make a small hole in the surface of each pie with a small sharp knife to allow the steam to escape (you can omit this if using star-shaped lids).
  • Bake in the preheated oven for 20 mins (15 mins if making canape size) or until golden brown. Remove from the oven and sprinkle with the icing sugar.Mince pies are delicious served hot or cold on their own or with Brandy Butter.They will keep well if placed in an airtight tin – up to seven days. Depending on your personal preference, they benefit from a gentle warming in the oven before serving. As an alternative, eat them with any creamy cheese like Brie or Camembert – unexpectedly perfect combination!

Mincemeat recipe

INGREDIENTS
  • 6oz/175g raisins
  • 4 oz/ 110g sultanas
  • 10 oz/ 275g currants
  • 4 oz/110g candied, mixed peel, finely chopped
  • 6 oz/175g shredded suet (beef or vegetarian)
  • 1/2 lb/ 250g soft, dark brown sugar
  • ½ tsp freshly grated nutmeg
  • 2 tsp mixed spice
  • Grated zest and juice of 1 lemon
  • Grated zest and juice of 1 orange
  • 1 Bramley or cooking apple, cored and finely chopped, no need to peel
  • 4 tbsp brandy
  • Prep Time: 20 minutes
  • Cook Time: 150 minutes
  • Total Time: 170 minutes
  • Yield: 3 X 1 lb Jars
The other good thing about Christmas catering!

The other good thing about Christmas catering!

If you prefer, add whiskey instead of brandy.

If you prefer, have a glass or two yourself while cooking.

It’s Christmas. You’re allowed.

Nom nom nom.

 

 

The world of the interweb is a wonderful one that just keeps on giving. Those of you that follow our F*** Ups series through the meandering lunacies of advertising, sub editing, social media and, of course, packaging, will enjoy these. They’re right up there with the infamous Masterfoods cock-up we spotted a while back.

At least most of these have the excuse of being obviously “foreign”, unlike Masterfoods in the USA, and of course, we all know that foreign Ingrish (on menus, for example) can sometimes leave a little to be desired. Chicken Anus Soup, anyone? Nevertheless, these are utterly hilarious. Well, they are to our tiny minds at the Wellthisiswhatithink desk, anyhow …

We don’t really understand why the Asian manufacturers of these products don’t think to check with a native English speaker for any concerns that might be raised. Then again, here we are advertising their products for them for free, so maybe, you know, those inscrutable capitalists are just cleverer than we thought?

Nice girls, your soup is in the next aisle.

Nice girls, your soup is in the next aisle.

 

Please ask the lady concerned for informed consent first.

Please ask the lady concerned for informed consent first.

 

One does not want to be a product taster in this factory.

One does not want to be a product taster in this factory.

 

Yummy. Not.

Yummy. Not.

 

Ditto.

Ditto.

 

We know Asians reputedly eat anything, but this answer to world population problems is a step to far.

We know Asians reputedly eat anything, but this answer to world population problems is surely a step too far.

 

A whole new level of refreshment. Where level includes "lower level".

A whole new level of refreshment. Where level includes “lower level”.

 

Everyone's always getting at the Jews. But juicing their ears is totally wrong.

Everyone’s always getting at the Jews for somethin’ or other. But juicing their ears is just totally wrong.

 

So that's what was wrong with that snack we purchased in Beijing.

So that’s what was wrong with that snack we purchased in Beijing.

 

Interesting flavour choice for crisps.

Interesting flavour choice for crisps. We can see it appealing to a certain audience.

 

We are not going anywhere near this. Nuh-uh. Lips are sealed. No, no, no.

We are not going anywhere near this. Nuh-uh. Lips are sealed. No, no, no. Don’t tempt us.

 

Pretty sure we've drunk this too. We remember a little cafe in Brentford.

Pretty sure we’ve been served this too. We remember a little cafe in Brentford before a football game.

 

Now we have definitely been served this with our vodka, often. Every time they serve that stuff that comes out of a pipe rather than a bottle.

Now we have definitely been served this with our vodka, often. Every time they serve that stuff that comes out of a pipe rather than a bottle. Clearly Ghana manufactures the stuff in bulk and exports it to my local pub.

 

Wishing you all one.

Wishing you all one.

 

Believe it or not, Dear Reader, this really IS a product we know. It is a very popular ice cream in Australia, and I can report it is utterly delicious confection of vanilla/toffee/nutty thing. And yes, everyone sniggers when they buy it, but the brand is a long-standing one, since long, long before the word “gay” acquired other meanings.

The makers have steadfastly refused to change it, and good on them, we say. Indeed, as it is 32 degrees in Marvellous Melbourne today, we may just treat ourselves to one a little later on.

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BUT WAIT, THERE’S MORE*

I am indebted to Ian Hanslope who immediately got back to me with these wonderful examples. Keep ’em coming, people! (*A very famous Australian advertising punchline.)

Truth in advertising from Princebrim Foods?

Truth in advertising from Princebrim Foods?

And we all know how we feel after a few sakes.

And we all know how we feel after a few sakes, right?

"You know what, Jean? it's just ... just ... something's nagging at me ..."

“You know what, Jean? it’s just … just … something’s nagging at me …”

This is a real product.

It’s on the company website.

This went through product development, the creative team that designed it, the client’s various levels of management, and they still came up with this.

There is much we could say. After 25 years in the marketing business we will simply say, it is possibly … unwise.

Words fail me.

Words. Fail. Me.