As surely everyone in Australia must know, the Dogs snapped their drought with a 22-point win against the Sydney Swans, a result few saw coming at the beginning of the season.
And by the looks of this Victoria University advertisement which was published in Melbourne newspaper The Age on Monday, they still don’t believe it!
“As a proud partner of the Western Bulldogs, Victoria University would like to congratulate the team on an outstanding 2016 season,” it read. “In spite of the disappointment of the Grand Final loss, the Bulldogs showed incredible heart and sportsmanship until the final siren, led by skipper and VU student Easton Wood.”
Um, they won?
So who f***** up?
Well, it’s normal to prepare two different versions of an ad to cover for both results, but this time it appears as though the wrong one was used. Because you can be damn sure that Victoria University, long associated with the Dogs through their sports science faculty, would never have made such an error.
Mind you, Dear Reader, The Age aren’t the only ones to make a massive grand final blunder, with the SCG website posting this after the game.
Er. No. Just a tiny bit previous there, Sydney. Did you even watch the game?
We’d love to be a fly on the wall when the advertising department at The Age and the website team at the SCG have todays work-in-progress meeting …
For more famous advertising and marketing F*** Ups, just put F*** Up in the search box top left of this page.
Go on, you know you want to …