Posts Tagged ‘iPad 2’

We have been following this story on Wellthisiswhatithink. As it is still in front of the courts, we make no further comment, but simply reproduce the wider news coverage today of this fascinating case below …

Oooooops.

The Australian competition watchdog is seeking a $2.25 million fine against Apple for selling its new iPad as “wifi + 4G” when the device did not work on any existing Australian 4G networks.

The case was adjourned until next Wednesday to allow Justice Mordecai Bromberg of the Federal Court in Victoria to receive some confidential information about Apple’s operations in Australia.

Apple and the Australian Competition and Consumer Commission have asked Justice Bromberg to approve the proposed fine for misleading and deceptive conduct.

However, Justice Bromberg told the parties he was unhappy with the lack of information provided to the court about Apple’s financial position, the number of iPads that had been sold using the “Wifi + 4G” name and how many had been returned, and the difference between how the iPads would work on a 3G or 4G network.

“Surely the parties can at least put before the court some meaningful facts that identify a disparity between the products,” he said.

Alan Archibald, QC, acting for Apple, told the court it was irrelevant how many iPads had been sold or returned because Apple had offered to provide full refunds, so there was no loss to customers.

“What conceiveable damage might there be?” he said.

“This is a case of absence of loss – whatever the level of sales, there cannot be loss because anybody concerned about it could reverse the acquisition.”

Smaller bite

Mr Archibald argued that the $2.25 million fine should be reduced because of the absence of any loss to consumers. However, he did assure the Judge that there was “no question at all about [Apple’s] financial capacity to meet the penalty”.

Apple agreed to provide Justice Bromberg with confidential information about its financial position and the number of devices sold to allow him to judge whether the proposed penalty was appropriate.

“The parties face the risk that I might come to a view that I do not have sufficient agreed facts before me to be able to properly assess,” Justice Bromberg warned. He said he would reach a conclusion soon after receiving the new information.

Apple advertised its new iPad as “Wifi + 4G” from 8 March until the ACCC took it to court on March 28. Apple agreed to place notices at the point of sale explaining the devices did not work on any 4G or Wimax networks in Australia. On May 12 it changed the name to “Wifi + Cellular”.

This proposed fine is half of a potential $4.4 million fine which could be imposed on Apple for four contraventions of Australian Consumer Law.

The ACCC and Apple have agreed there were four contraventions when it advertised the product online, in signage, in the promotional material provided to resellers, and in the promotional material provided on Apple’s website.

(With thanks to The Age, and BusinessDay, and others)

New Apple iPad

The much-awaited new iPad is here. Apple CEO Tim Cook launching the latest killer product from surging Apple this morning.

Apple gave the new iPad a bunch of new features but no new name.

When it goes on sale next week in the U.S. and several other countries, it will be “the iPad” or perhaps “the new iPad” but not “iPad 3” or “iPad HD,” as some had speculated.

The lack of a new name could cause confusion for buyers, particularly since the older model, the “iPad 2,” will still be sold. But the naming practice is consistent with Apple’s practices for the iPod. New models were simply called “iPod,” and consumers were left to figure out which generation of the product they were looking for.

The new iPad revealed Wednesday has, as expected, a sharper screen, driven by a faster processing chip that acts as the brains of the device.

What was more surprising was that the new features mean the tablet computer will be slightly thicker and heavier than the iPad 2, because it needs a larger battery to power the high-resolution screen, although the difference is minimal. Text is reported as being “crystal clear”.

The battery life remains the same: about 10 hours of use.

In Australia prices are tipped to start at about $6-700, which will be about 50% more expensive than in the States. Given the strength of the Australian dollar, consumers could reasonably ask “Why”?

Top of the range models will reportedly be just over the thousand dollar mark.

Apple said the new display will be sharper than the average living room’s high-definition television set and show more vibrant colors than previous models.

“We are taking it to a whole new level and are redefining the category that Apple created with the original iPad,” Apple CEO Tim Cook said at the launch event in San Francisco.

Earlier, Cook spoke of a “post-PC” era dominated by the iPad and other Apple products.

The new iPad will go on sale March 16 in the U.S., Canada and 10 other countries. A week later, it will go on sale in 25 more countries.

Compared with the iPad 2, the new model features a higher-resolution camera on the back, similar to the one in the iPhone 4S but only offering some 5 megapixels, making it, by phone standards, a moderately low end camera.

The new iPad will be 9.4 millimeters thick, or 0.37 inches. That compares with 8.8 millimeters, or 0.34 inches, for the iPad 2. The weight is going up from 1.33 pounds to 1.44 pounds for the Wi-Fi-only model. The original iPad weighed 1.5 pounds.

It is expected that the new model will come in a version that can access Telstra’s faster 4G network, but exactly how successfully is yet to be revealed.

Apple is updating some of the software on the tablet to take advantage of the new features. For example, it’s introducing a version of the Mac’s iPhoto photo organization program for the iPad. The manufacturer also said it would start letting users store movies in its iCloud remote storage service, so they can be accessed through the Internet by PCs and Apple devices. It already lets users store photos, music and documents in the service.

Apple is also upgrading its Apple TV set-top box so it can play movies in 1080p, the highest-resolution commonly used video standard.

More Details: New iPad’s storage and Wi-Fi access vary

There are many flavors of the new iPad, with different access capabilities and storage amounts: which models will be available in Australia is yet to be confirmed.

• Wi-Fi only, 16 gigabytes of storage

• Wi-Fi only, 32GB

• Wi-Fi only, 64GB

• Wi-Fi and 4G cellular connection, 16GB

• Wi-Fi and 4G cellular connection, 32GB

• Wi-Fi and 4G cellular connection, 64GB

iPad2 prices are expected to fall to accommodate the new machine. The new iPad will go on sale on March 16 in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, United Kingdom and the U.S. Virgin Islands.