Posts Tagged ‘F*** Ups’

We’re just going to leave this here. Never let the printer do your proof reading for you.


Er. That’s it.

Advertisements

As surely everyone in Australia must know, the Dogs snapped their drought with a 22-point win against the Sydney Swans, a result few saw coming at the beginning of the season.

And by the looks of this Victoria University advertisement which was published in Melbourne newspaper The Age on Monday, they still don’t believe it!

 

 

“As a proud partner of the Western Bulldogs, Victoria University would like to congratulate the team on an outstanding 2016 season,” it read. “In spite of the disappointment of the Grand Final loss, the Bulldogs showed incredible heart and sportsmanship until the final siren, led by skipper and VU student Easton Wood.”

Um, they won?

So who f***** up?

Well, it’s normal to prepare two different versions of an ad to cover for both results, but this time it appears as though the wrong one was used. Because you can be damn sure that Victoria University, long associated with the Dogs through their sports science faculty, would never have made such an error.

Mind you, Dear Reader, The Age aren’t the only ones to make a massive grand final blunder, with the SCG website posting this after the game.

Er. No. Just a tiny bit previous there, Sydney. Did you even watch the game?

We’d love to be a fly on the wall when the advertising department at The Age and the website team at the SCG have todays work-in-progress meeting …

 

For more famous advertising and marketing F*** Ups, just put F*** Up in the search box top left of this page.

Go on, you know you want to …

We do love a good F*** Up, as you know, Dear Reader. Mostly (as it’s the business we are in) we have concerned ourselves with glaring errors in commercial advertising, packaging, signs and so on. But with #election2016 in full swing, it’s the pollies in America that are now making some classic mistakes. Such fun.

Case History #1

 

Jeb-Bush

 

It’s really very important, peeps, that you keep your website URL registrations up to date. Not like dear old Jeb Bush, who in keeping with his bumbling campaign for President forgot to keep the registration current of jebbush.com. So Donald Trump grabbed the registration and simply re-directed it his website. D’oh!

Smart move by Trump, as there is an increasing trend for people not to link to websites from online advertising, or even to Google the correct link, but simply to type in what they assume to be the right URL. In America people normally assume that’s the name plus “dot com”, in Australia name plus “dot com dot au”, in the UK name plus “Dot co dot uk” and so on.

People in each domain “learn” their local suffix and assume that’s what the URL will be. Well done Trump and his staff (the only time we expect you’ll ever hear us say that) and big black mark for Bush. Not the last time we’ll say that. (Telling his audience to “clap now” the other day wasn’t all that smart, either.)

Case History #2

 

MARCO-RUBIO-VANCOUVER-facebook

 

Hilarious mistake by Marco Rubio’s campaign.

“It’s unmistakably Vancouver,” the Sun wrote.

The tugboat also features a Canadian flag, according to BuzzFeed News, who first flagged the footage on Monday.

The size and length of the ad buy was not immediately clear. But Vancouver-based videographer Guy Chavasse told CBC News on Monday that he shot the scene last August.

“It’s pretty funny, isn’t it?” he told the CBC. “It’s a good-looking video, no doubt, but it’s pretty recognisable as Vancouver.”

Chavasse estimated the campaign paid $80 for his footage. He also said he’s not a “Republican fan” or Rubio supporter.

Well, if it isn’t morning again in America, at least it’s morning again in Canada, eh?

So dumb it fair takes yer breath away.

For more F*** Ups, from all spheres of public communication, just go to the search box top left of this page and type in F*** Up. Then sit back and enjoy. Innocent fun for all the family. Well, not so innocent really.

PS We have promised various correspondents that we will faithfully report any F*** Ups from the Democratic side of politics, fearlessly reporting Hillary or Bernie burying their heads in a passing bucket of ordureful incompetence. But of course we know that won’t happen, because Democrats are incredibly clever and skillful and unicorns are real and so is magic fairy dust.

 

Who you calling a goat?

Who you calling a goat?

About time we had another advertising and marketing F*** Up to report to you.

To celebrate Chinese New Year, and it’s the Year of the Monkey this year of course, Woolworths in Australia are thoughtfully selling Chinese lucky bamboo with a cute Monkey picture. Seems a great idea. But as our good friend She Cao asks on Facebook, why have they written the Chinese character for “Goat” under the cute picture of a cheeky Monkey?

We think the people should be told. Woolworths? Care to comment?

Update: latest reports tell us the mistake is in Coles, too. Crikey!

For more F*** Ups, just pop F*** Up in the search box on the top left of this page, and go for your life. There are dozens on the blog. Enjoy.

And then, sometimes, there is this. Just sometimes, no one checks the words. No one bothers. No one cares. No one takes responsibility. No one is empowered. 

And then, this happens.
  
Thank you, Northampton General Hospital. Your advice is noted.

Please line up in an orderly queue for all your comments about young ladies in Northampton walking funny. They will be moderated.

sub editorWe have been laid up with flu for a while, Dear Reader, hence our output has been somewhat slowed, but we couldn’t resist whipping out the trusty laptop for this one.

So Boston is where all those posh Universities are, right?

Clearly they are not sending many of their alumni to work in newspapers as sub editors – that interesting crew whose main job is to fact check, slash verbilicious copy (yes, we made that word up) and – crucially – add headlines to news stories.

We are delighted to see that this ambidextrous Oakland Athletic relief pitcher can pitch left handed, right handed, and, apparently, underwater, too. Quite some skill, that.

 

amphibious

 

You might also enjoy these:

http://wp.me/p1LY0z-1lC – best Sub Editing F*** Up so far this year boosts scout membership. Maybe.

http://wp.me/p1LY0z-zy – the girl’s school everyone apparently enjoys.

For other F*** Ups of all sorts from the world of media and advertising, just put F*** Up in the search box top left of this page, and enjoy.

More news as it comes to hand. And when we stop sneezing. Nurse, we’ll take that little pink pill now, please. And a drop of chicken soup, if you can hold the spoon to our trembling lips.

 

 

Epic_e383b0_997810

So, Dear Reader, you know all those times you see “My skills as a professional driver are on display” signs? You know, the ones on the back of trucks doing twice the speed limit in the outside lane of a freeway three inches from the rear bumper of the little old lady in the car in front? Those ones, yeah? This beats even those. This is real. Shaffer Trucking. We mean you.

Say it ain't so.

Say it ain’t so. Please.

Honestly, we almost feel sorry for you. Almost.

According to truckingtruth.com, Shaffer Trucking was founded in 1937 and merged with Crete Carrier in 1974. They are now based out of Lincoln, Nebraska and operate more than 1,400 trucks with 2,800 trailers. Shaffer mostly hauls refrigerated or temperature controlled freight and operates throughout the entire lower 48 United States.

They’re probably lovely people. Who now will be one driver less, we suspect, if anyone’s looking for a job. Proof, if proof were ever needed, that your marketing department can only ever do so much to protect your brand. Every single employee is a brand custodian.

PS Check out the sign on the back of the truck, too. Headslap not just once, but twice!

PPS For a full list of all the F*** Ups we have found just stick F*** Up in the search box top left of this page. Hours of innocent family fun provided free of charge by your indefatigable Wellthisiswhatithink team.

surprised_horseAh, sub editors.

They do love to just slip one in now and then.

Just to see, you know, if the Editor is actually awake and paying attention.

We love this:

Needs help

Holding the milk crate steady? Lifting the pony’s tail up? The mind doth boggleth.

http://www.theage.com.au/victoria/man-who-had-sex-with-a-horse-needs-help-says-ballarat-judge-20150225-13p34t.html

It’s good to know our judiciary are so thoughtful.

You really should click on the link for the full story.

Tony-Abbott-WinkOK, it’s Friday, we have a headache, we have to go stand around in 90+ degree sunshine, and we simply can’t be arsed to rattle on about how wrong it is to execute Australians in Indonesia (or anywhere for that matter), how horrid IS are (and more interestingly, why), or how stooooopid Australia’s Prime minister is. (Answer: staggeringly.)

So we just thought we’d have a larf with these inspired alterations to public signs. Have a great weekend, Dear Reader.

 

I really wish we were as funny as this. Really. We strive to be. We just ain't. You could call that a chip on our shoulder. Ha! See what we did there? Maybe we are funny.

I really wish we were as funny as this. Really. We strive to be. We just ain’t. You could call that a chip on our shoulder. Ha! See what we did there? Maybe we are funny after all.

 

Leveraging America's obsession with Bacon, which we completely get.

Leveraging America’s obsession with Bacon, which we completely get.

 

Gorgeous. Even like the drawing.

Gorgeous. Even like the drawing.

 

They do, too. Always knew it.

They do, too. Always knew it.

 

This would make us laugh no matter how many times we walked past it. Whoever drew this has done the world a kindness.

This would make us laugh no matter how many times we walked past it. Whoever drew this has done the world a kindness.

 

Oh, the humanity of it.

Oh, the humanity.

 

We have highlighted this one before as a reminder not to put advertising material where it can be reached, but it's very funny.

We have highlighted this one before as a reminder not to put advertising material where it can be reached, but it’s very funny.

 

Yup.

Yup.

 

Funny and a comment on society all in one. Clever people around.

Funny and a comment on society all in one. Clever people around, huh?

 

The effort people will go to is amazing - we hope the killjoy idiots in the local Council will leave this one up. Brilliant.

The effort people will go to is amazing – we hope the killjoy idiots in the local Council will leave this one up. Brilliant.

 

Yet more social comment. Reminds us of when billboards for cigarettes all over Australia were spontaneously inscribed with "Cough! Cough!" before they were banned.

Yet more social comment. Reminds us of when billboards for cigarettes all over Australia were spontaneously inscribed with “Cough! Cough!” before they were banned.

 

But this is our total favourite. We swear we are going to carry a pen with us from now on in hope of seeing a "Bill Stickers" sign. Bravo.

But this is our total favourite. We swear we are going to carry a pen with us from now on in hope of seeing a “Bill Stickers” sign to add this to. Bravo. Encore!

 

Any more great examples muchly appreciated. Email them to yolly@decisionsdecisions.com.au.

What he said.

What he said.

You will be aware, Dear Reader, that we adore F*** Ups in packaging, social media, advertising, and, thank the Lord, billboards.

Somehow a F*** Up on a billboard is just so much more noticeable, isn’t it?

Well, in our determined mission to make the world a much better informed place, and especially our beloved world of advertising and marketing, here are a bunch of doozies that have hit our mailbox in the last week or so. More as they come to hand!

 

hitman

 

The placement of one billboard next to another is something ad agencies rarely have any interest in, not yet the media companies themselves, apparently. But as you can see, it’s of great import …

 

behold

 

Always a good idea to consider double-entendres when writing billboards. Or maybe this Church community is so naive they just didn’t spot the obvious confusion.

 

pussy

 

It’s not even enough to consider how well designed your billboard for oven-safe clothing at Aldi is. You also have to check the sign that was on your chosen billboard before yours. Gulp.

 

macdonalds

 

And there’s that “what will my ad be next to” factor in play again.

Do yourself a favour, next time you buy a billboard, ask what the next ad to it is all about, too. If your media buying company can’t tell you, sack them and find one that can.

Otherwise, as we pointed out some two years ago, this can happen.

On the right, a billboard for a laudable new safety at work campaign, highlighting the distress when police turn up at a suburban home to tell a wife and her daughter that the husband, er, won’t be home from work. Ever.

On the left, a lap dancing club advertises its wares.

 

outdoor

 

Oh dear, oh dear, oh dear …

For other F*** Ups just type F*** Up in the search box top left of this page 🙂

 

So facepalm worthy, they made a statue for it.

So facepalm worthy, they made a statue for it.

OK, forget Cock Flavour Soup. I mean that was good, but we’ve gone one better.

Thanks to our eagle-eyed correspondent, we have now have what must be the all-time unfortunate packaging f*** up – yes, two in just a week!

OK, it’s from Iceland. Or at least, it’s from the frozen foods retailer called Iceland. But they speak English in both places, right?

This apparently got through the client, the marketing department, the quality control dept in the agency … no one in the retailer said anything …

Honestly. I mean, really?

And you thought the horse-meat pies was big news.

 

minge

 

Rumours of single men heading to Iceland for Christmas are greatly exaggerated. And if you don’t get the joke, which we’re sure you do, just click here. If you absolutely feel you need to. http://www.urbandictionary.com/define.php?term=minge

As always, for a full list of F*** Ups we have brought to the world for group derision, just pop F*** Up in the search box top left of this page and hit Enter.

Go on, you know you want to.

This has to be the best ever. Unless, Dear Reader, you know better? And yes, we’re not idiots, we know it could be a photoshop internet meme joke thing, but at this point, sans evidence from Snopes.com, we’re treating it as a real F*** Up, especially as we have seen other equally unlikely ones that we know to be true.

Some fancy dusting, right there ...

Some fancy dusting, right there …

Meanwhile, just coz we’re nice, here’s the best mice pie recipe ever. After all, Christmas isn’t far away now, right? And Christmas just wouldn’t be Christmas without mince pies. This easy recipe for the rich, sticky, sweet fruits wrapped in pastry reveals why they are so more-ishly delicious.

Mince pies have been eaten as part of a traditional British Christmas since as long ago as the 16th century. Back then they were made with meat (hence the name) but now they are made with sweet mincemeat; a mixture of dried fruits, sugar, spices and brandy.

Cute new design that has become popular recently.

Cute new design that has become popular recently.

Home made “mincemeat” is quick and easy to make and there are also many great commercial brands out there to use instead. The advantage of making your own is that you can, ahem, sample it as you go. Fun for all the family. And your tummy. And the kitchen smells simply awesome.

Suet is an important part of the mincemeat and is an animal fat, so if you don’t eat meat, look out for vegetarian version or make mincemeat using an alternative fat.

Shortcrust pastry is my preferred mince pie case, some like puff pastry, you choose.

INGREDIENTS
  • 350g / 12oz plain / all purpose flour
  • Pinch of salt
  • 225g butter / 8 oz cubed or an equal mix of butter and lard
  • 1 beaten egg + 1 cold water as needed
  • 1 jar of mincemeat, shop bought or home made (see below)
  • 2 tbsp icing sugar
  • Prep Time: 25 minutes
  • Cook Time: 20 minutes
  • Total Time: 45 minutes
  • Yield: Depends on size of tin used.
PREPARATION

Heat the oven to 205°C/400°F/Gas 6

Make the Pastry

  • Place the flour, butter and salt into a large clean bowl.
  • Rub the butter into the flour with your fingertips until the mixture resembles fine breadcrumbs, working as quickly as possible to prevent the dough becoming warm.
  • Add the egg to the mixture and using a cold knife stir, add cold water a teaspoon at a time until the mixture binds but don’t make it too wet that it is sticky.
  • Wrap the dough in plastic wrap and chill for a minimum of 15 minutes, up to 30 minutes

Assemble the Pies

  • Choose a muffin or bun tin for the size of the pie you want. Choose from a standard 12-cup muffin tin down to small canapé size. The number of pies will depend on the size of cup you choose.
  • Dust a work surface lightly with a little flour and roll out two-thirds of the pastry to 1/8″/3mm thick. Cut circles to line the cups of your tin, don’t worry if the pastry doesn’t come to the top.
  • Fill the pastry lined tins 2/3 full with mincemeat.
  • Roll out the remaining pastry to the same thickness and cut smaller circles to fit as lids on the tarts or to be decorative, cut stars or other fancy shapes.
  • Dampen the edges of the tart bases with a little cold water and press the lids on. Make a small hole in the surface of each pie with a small sharp knife to allow the steam to escape (you can omit this if using star-shaped lids).
  • Bake in the preheated oven for 20 mins (15 mins if making canape size) or until golden brown. Remove from the oven and sprinkle with the icing sugar.Mince pies are delicious served hot or cold on their own or with Brandy Butter.They will keep well if placed in an airtight tin – up to seven days. Depending on your personal preference, they benefit from a gentle warming in the oven before serving. As an alternative, eat them with any creamy cheese like Brie or Camembert – unexpectedly perfect combination!

Mincemeat recipe

INGREDIENTS
  • 6oz/175g raisins
  • 4 oz/ 110g sultanas
  • 10 oz/ 275g currants
  • 4 oz/110g candied, mixed peel, finely chopped
  • 6 oz/175g shredded suet (beef or vegetarian)
  • 1/2 lb/ 250g soft, dark brown sugar
  • ½ tsp freshly grated nutmeg
  • 2 tsp mixed spice
  • Grated zest and juice of 1 lemon
  • Grated zest and juice of 1 orange
  • 1 Bramley or cooking apple, cored and finely chopped, no need to peel
  • 4 tbsp brandy
  • Prep Time: 20 minutes
  • Cook Time: 150 minutes
  • Total Time: 170 minutes
  • Yield: 3 X 1 lb Jars
The other good thing about Christmas catering!

The other good thing about Christmas catering!

If you prefer, add whiskey instead of brandy.

If you prefer, have a glass or two yourself while cooking.

It’s Christmas. You’re allowed.

Nom nom nom.

 

 

Yup.

Yup.

 

So. The marketing manager for White Castle spotted nothing. Nor the graphic artist or the (presumably outsourced to Asia) printer. The account executive was out to lunch, chowing down on 100% beef chicken, presumably.

 

Probably not.

Probably not.

 

But even that pales into insignificance compared to this little beauty.

One is not entirely surprised the bain marie seems still full of the rice.

So much more …. interesting …. than a scattering of dried shallots or a cashew or two. Not sure how they got it in there, mind. Does it come in a packet?

There aren’t enough English speakers left in the world to get little details like this right, of course.

(For a bazillion other great examples in our F*** Ups series, just stick F*** Up in the search box top left on this page. Go on – you know you want to.)