Posts Tagged ‘F*** Up’

Quite.

Quite.

Ah, yes, the F*** Ups keep rolling in: this one from the Newcastle area, where they have clearly developed a whole new way of recruiting the teachers they need.

As always, it just beggars belief that no one paid any attention to this when it was in preparation.

We guess that’s what happens when you don’t empower your staff to pipe up when they notice a mistake.

Or maybe no one noticed it, which is perhaps even more worrying.

college

 

Any more for any more, people? It does remind us of one of our all-time favourites, below. For more F*** Ups, just put “F*** Up” in the search box top left of this page and hit Return or Enter or whatever your keyboard says. There are dozens to enjoy.

 

Oh, those crazy whacky British private schools ...

Oh, those crazy whacky British private schools …

We’re just going to leave this here. Never let the printer do your proof reading for you.


Er. That’s it.

As surely everyone in Australia must know, the Dogs snapped their drought with a 22-point win against the Sydney Swans, a result few saw coming at the beginning of the season.

And by the looks of this Victoria University advertisement which was published in Melbourne newspaper The Age on Monday, they still don’t believe it!

 

 

“As a proud partner of the Western Bulldogs, Victoria University would like to congratulate the team on an outstanding 2016 season,” it read. “In spite of the disappointment of the Grand Final loss, the Bulldogs showed incredible heart and sportsmanship until the final siren, led by skipper and VU student Easton Wood.”

Um, they won?

So who f***** up?

Well, it’s normal to prepare two different versions of an ad to cover for both results, but this time it appears as though the wrong one was used. Because you can be damn sure that Victoria University, long associated with the Dogs through their sports science faculty, would never have made such an error.

Mind you, Dear Reader, The Age aren’t the only ones to make a massive grand final blunder, with the SCG website posting this after the game.

Er. No. Just a tiny bit previous there, Sydney. Did you even watch the game?

We’d love to be a fly on the wall when the advertising department at The Age and the website team at the SCG have todays work-in-progress meeting …

 

For more famous advertising and marketing F*** Ups, just put F*** Up in the search box top left of this page.

Go on, you know you want to …

Yes, we are aware of the fact that we have recently argued for greater civility in politics.

But frankly, with the best will in the world, politicians are sometimes just total dickheads.

Then again, their electorate can hardly complain too much.

respect

Honestly, we despair, Dear Reader.

Our dear friend and regular contributor Richard Ember from Texas is very fond of ranting and raving to us that CNN is a hopelessly biased bunch of left wingers who make no more attempt to be even handed in their media coverage than, say, Faux News.

He may or may not be right. Opinions are divided.

On one thing, though, surely, we can all agree.

Their copywriting is a miracle of clarity and precision.

  

Oh dear oh dear, Channel 9 Australia.

  
No, there isn’t a Grand Final in the #EPL. It’s a league. With no finals.

There is a Final in the F A Cup. That’s a different competition.

  
And replacing it with this doesn’t help. You don’t defeat someone 2-2.

God forbid you ever win the rights to broadcast football and have to explain the offside rule.

9 News. The only news organisation on the planet who don’t understand what just happened.

Congratulations Leicester City.

First there was George Galloway.

Then Nigel Farage’s horrific bright green tie.

Now, the campaign to leave the EU has pulled out their most amazingly cringe inducing weapon of all – an absolutely dreadful parody of Baddiel & Skinner’s iconic soccer song, “Three Lions (Football’s Coming Home)”.

The ghastly music video is the brainchild of Grassroots Out campaigner and former UKIP Stockton North Parliamentary Candidate Mandy Boylett, who for some reason thought it would be a good idea.

It’s like Ukip Calypso all over again.

We’re willing to bet this video adds a few votes to the ‘Remain’ campaign. And here’s what Baddiel thinks of the Out camp reworking his song:

Badiel

No word yet on how Skinner or the Lightning Seeds plan to vote.

Aerobics teacher Boylett also says she plans to enter the song for Eurovision, which makes total sense. Baddiel said it was “a fabulous suggestion”.

Only in Britain.

For other cultural F*** Ups, just put F*** Up in the search box top left of this page. Enjoy!

We do love a good F*** Up, as you know, Dear Reader. Mostly (as it’s the business we are in) we have concerned ourselves with glaring errors in commercial advertising, packaging, signs and so on. But with #election2016 in full swing, it’s the pollies in America that are now making some classic mistakes. Such fun.

Case History #1

 

Jeb-Bush

 

It’s really very important, peeps, that you keep your website URL registrations up to date. Not like dear old Jeb Bush, who in keeping with his bumbling campaign for President forgot to keep the registration current of jebbush.com. So Donald Trump grabbed the registration and simply re-directed it his website. D’oh!

Smart move by Trump, as there is an increasing trend for people not to link to websites from online advertising, or even to Google the correct link, but simply to type in what they assume to be the right URL. In America people normally assume that’s the name plus “dot com”, in Australia name plus “dot com dot au”, in the UK name plus “Dot co dot uk” and so on.

People in each domain “learn” their local suffix and assume that’s what the URL will be. Well done Trump and his staff (the only time we expect you’ll ever hear us say that) and big black mark for Bush. Not the last time we’ll say that. (Telling his audience to “clap now” the other day wasn’t all that smart, either.)

Case History #2

 

MARCO-RUBIO-VANCOUVER-facebook

 

Hilarious mistake by Marco Rubio’s campaign.

“It’s unmistakably Vancouver,” the Sun wrote.

The tugboat also features a Canadian flag, according to BuzzFeed News, who first flagged the footage on Monday.

The size and length of the ad buy was not immediately clear. But Vancouver-based videographer Guy Chavasse told CBC News on Monday that he shot the scene last August.

“It’s pretty funny, isn’t it?” he told the CBC. “It’s a good-looking video, no doubt, but it’s pretty recognisable as Vancouver.”

Chavasse estimated the campaign paid $80 for his footage. He also said he’s not a “Republican fan” or Rubio supporter.

Well, if it isn’t morning again in America, at least it’s morning again in Canada, eh?

So dumb it fair takes yer breath away.

For more F*** Ups, from all spheres of public communication, just go to the search box top left of this page and type in F*** Up. Then sit back and enjoy. Innocent fun for all the family. Well, not so innocent really.

PS We have promised various correspondents that we will faithfully report any F*** Ups from the Democratic side of politics, fearlessly reporting Hillary or Bernie burying their heads in a passing bucket of ordureful incompetence. But of course we know that won’t happen, because Democrats are incredibly clever and skillful and unicorns are real and so is magic fairy dust.

 

Who you calling a goat?

Who you calling a goat?

About time we had another advertising and marketing F*** Up to report to you.

To celebrate Chinese New Year, and it’s the Year of the Monkey this year of course, Woolworths in Australia are thoughtfully selling Chinese lucky bamboo with a cute Monkey picture. Seems a great idea. But as our good friend She Cao asks on Facebook, why have they written the Chinese character for “Goat” under the cute picture of a cheeky Monkey?

We think the people should be told. Woolworths? Care to comment?

Update: latest reports tell us the mistake is in Coles, too. Crikey!

For more F*** Ups, just pop F*** Up in the search box on the top left of this page, and go for your life. There are dozens on the blog. Enjoy.

Warning: this article contains NSFW offensive language and an excruciating gaffe.

Friday marked 100 days until the official release of The Hunger Games: Mockingjay Part 2 – be still our beating hearts – and the franchise managed to celebrate in the worst way possible.

The Hunger Games’s official Twitter account released a (now deleted) poster where the worst-of-all-never-let-it-be-breathed-in-public C-word was accidentally strewn right across dear old Jennifer Lawrence’s face.

Now we know JLaw’s a sport, but really. Gentlemen. NONE of you noticed before you did this?

Find art director. Fire his or her sad ass.

cunt

 

Thanks to The Independent for the spot. And most of the rest of the internet. Jennifer will be starting to wish the damn thing had never been invented.

For more F*** Ups, just put F*** Up in the search box to the top left of this page. Enjoy.

And then, sometimes, there is this. Just sometimes, no one checks the words. No one bothers. No one cares. No one takes responsibility. No one is empowered. 

And then, this happens.
  
Thank you, Northampton General Hospital. Your advice is noted.

Please line up in an orderly queue for all your comments about young ladies in Northampton walking funny. They will be moderated.

sub editorWe have been laid up with flu for a while, Dear Reader, hence our output has been somewhat slowed, but we couldn’t resist whipping out the trusty laptop for this one.

So Boston is where all those posh Universities are, right?

Clearly they are not sending many of their alumni to work in newspapers as sub editors – that interesting crew whose main job is to fact check, slash verbilicious copy (yes, we made that word up) and – crucially – add headlines to news stories.

We are delighted to see that this ambidextrous Oakland Athletic relief pitcher can pitch left handed, right handed, and, apparently, underwater, too. Quite some skill, that.

 

amphibious

 

You might also enjoy these:

http://wp.me/p1LY0z-1lC – best Sub Editing F*** Up so far this year boosts scout membership. Maybe.

http://wp.me/p1LY0z-zy – the girl’s school everyone apparently enjoys.

For other F*** Ups of all sorts from the world of media and advertising, just put F*** Up in the search box top left of this page, and enjoy.

More news as it comes to hand. And when we stop sneezing. Nurse, we’ll take that little pink pill now, please. And a drop of chicken soup, if you can hold the spoon to our trembling lips.

 

 

Epic_e383b0_997810

So, Dear Reader, you know all those times you see “My skills as a professional driver are on display” signs? You know, the ones on the back of trucks doing twice the speed limit in the outside lane of a freeway three inches from the rear bumper of the little old lady in the car in front? Those ones, yeah? This beats even those. This is real. Shaffer Trucking. We mean you.

Say it ain't so.

Say it ain’t so. Please.

Honestly, we almost feel sorry for you. Almost.

According to truckingtruth.com, Shaffer Trucking was founded in 1937 and merged with Crete Carrier in 1974. They are now based out of Lincoln, Nebraska and operate more than 1,400 trucks with 2,800 trailers. Shaffer mostly hauls refrigerated or temperature controlled freight and operates throughout the entire lower 48 United States.

They’re probably lovely people. Who now will be one driver less, we suspect, if anyone’s looking for a job. Proof, if proof were ever needed, that your marketing department can only ever do so much to protect your brand. Every single employee is a brand custodian.

PS Check out the sign on the back of the truck, too. Headslap not just once, but twice!

PPS For a full list of all the F*** Ups we have found just stick F*** Up in the search box top left of this page. Hours of innocent family fun provided free of charge by your indefatigable Wellthisiswhatithink team.

surprised_horseAh, sub editors.

They do love to just slip one in now and then.

Just to see, you know, if the Editor is actually awake and paying attention.

We love this:

Needs help

Holding the milk crate steady? Lifting the pony’s tail up? The mind doth boggleth.

http://www.theage.com.au/victoria/man-who-had-sex-with-a-horse-needs-help-says-ballarat-judge-20150225-13p34t.html

It’s good to know our judiciary are so thoughtful.

You really should click on the link for the full story.

oopsWe feel rather guilty posting these, because to be frank we couldn’t translate a single word of Engrish into any of the various versions of Chinese, and certainly not in writing.

And the fact that hundreds of millions of Asians, Europeans, South Americans, Russians and Lord knows who else speak very passable English as well as their own mother tongue while your average English plod struggles to remember a smattering of their schooldays French is a shame to us all in the Anglophone world.

Nevertheless, they’re bloody funny, so cultural imperialism be damned, here they are.

funny-chinese-sign-translation-fails-1

The interesting thing about this supermarket sign is that it actually makes sense. Fuck is the English-sounding equivalent of a Chinese character that means “Dried”.

Although personally, we think it’s a crie de cœur from children the world over.

(See our strategic use of French there? Impressive, huh?)

funny-chinese-sign-translation-fails-15

Yes, well, we’ve all eaten a bit of that in the Chinese hole-in-the-wall eatery we stumble across after a night on the lager. Moving on …

funny-chinese-sign-translation-fails-6

We love it. We’ll have a plateful of Whatever, thank you, and hold the custard. What we really love is that after toasting everyone in rice spirit for a couple of hours this is exactly what all guai lo actually say after a nineteen course banquet when asked what they’d like for dessert. The idea of actually putting it on the menu for people to point to wearily is rather apt and charming.

toilet

Last but not least, make sure you use the right toilet in the store. This one is reserved for the smallest of minorities, but that’s OK. Disabled elderly pregnant children have rights like the rest of us.

For more F*** Ups just put F*** Up in the little search box top left of this page. Have fun!

What he said.

What he said.

You will be aware, Dear Reader, that we adore F*** Ups in packaging, social media, advertising, and, thank the Lord, billboards.

Somehow a F*** Up on a billboard is just so much more noticeable, isn’t it?

Well, in our determined mission to make the world a much better informed place, and especially our beloved world of advertising and marketing, here are a bunch of doozies that have hit our mailbox in the last week or so. More as they come to hand!

 

hitman

 

The placement of one billboard next to another is something ad agencies rarely have any interest in, not yet the media companies themselves, apparently. But as you can see, it’s of great import …

 

behold

 

Always a good idea to consider double-entendres when writing billboards. Or maybe this Church community is so naive they just didn’t spot the obvious confusion.

 

pussy

 

It’s not even enough to consider how well designed your billboard for oven-safe clothing at Aldi is. You also have to check the sign that was on your chosen billboard before yours. Gulp.

 

macdonalds

 

And there’s that “what will my ad be next to” factor in play again.

Do yourself a favour, next time you buy a billboard, ask what the next ad to it is all about, too. If your media buying company can’t tell you, sack them and find one that can.

Otherwise, as we pointed out some two years ago, this can happen.

On the right, a billboard for a laudable new safety at work campaign, highlighting the distress when police turn up at a suburban home to tell a wife and her daughter that the husband, er, won’t be home from work. Ever.

On the left, a lap dancing club advertises its wares.

 

outdoor

 

Oh dear, oh dear, oh dear …

For other F*** Ups just type F*** Up in the search box top left of this page 🙂

 

say what?Wellthisiswhatithink is somewhat well-known for our seemingly endless selection of F*** Ups. Advertising F*** Ups. PR F*** Ups. Packaging F*** Ups. Social Media F*** Ups. And so it goes on. And on. Our eagle-eyed correspondents can be relied upon to feed us through this week’s latest edition with staggering regularity.

Just stick F*** Up in the search box top left of this page and you’ll see what we mean.

Anyhow.

This here is a new, modern, abstract Christmas tree being, er, erected in the centre of Paris.

 

christmas tree

And that, Dear Reader, is precisely all we are saying on the subject. Mules, whips and chains (oo-er missus) will not drag further comment from us.

No. No … stop it. No, don’t say it.

We daren’t even call it an Art F*** Up for fear of being mis-interpreted.