We do love a good F*** Up, as you know, Dear Reader. Mostly (as it’s the business we are in) we have concerned ourselves with glaring errors in commercial advertising, packaging, signs and so on. But with #election2016 in full swing, it’s the pollies in America that are now making some classic mistakes. Such fun.
Case History #1
It’s really very important, peeps, that you keep your website URL registrations up to date. Not like dear old Jeb Bush, who in keeping with his bumbling campaign for President forgot to keep the registration current of jebbush.com. So Donald Trump grabbed the registration and simply re-directed it his website. D’oh!
Smart move by Trump, as there is an increasing trend for people not to link to websites from online advertising, or even to Google the correct link, but simply to type in what they assume to be the right URL. In America people normally assume that’s the name plus “dot com”, in Australia name plus “dot com dot au”, in the UK name plus “Dot co dot uk” and so on.
People in each domain “learn” their local suffix and assume that’s what the URL will be. Well done Trump and his staff (the only time we expect you’ll ever hear us say that) and big black mark for Bush. Not the last time we’ll say that. (Telling his audience to “clap now” the other day wasn’t all that smart, either.)
Case History #2
Hilarious mistake by Marco Rubio’s campaign.
His latest ad opens with the line, “It’s morning again in America,” but the ad actually features the Vancouver skyline and harbour, The Vancouver Sun gleefully reported Monday. The newspaper points out that the three seconds of stock footage features Harbour Centre, One Wall Centre and the Port Metro Vancouver cranes.
“It’s unmistakably Vancouver,” the Sun wrote.
The tugboat also features a Canadian flag, according to BuzzFeed News, who first flagged the footage on Monday.
The size and length of the ad buy was not immediately clear. But Vancouver-based videographer Guy Chavasse told CBC News on Monday that he shot the scene last August.
“It’s pretty funny, isn’t it?” he told the CBC. “It’s a good-looking video, no doubt, but it’s pretty recognisable as Vancouver.”
Chavasse estimated the campaign paid $80 for his footage. He also said he’s not a “Republican fan” or Rubio supporter.
Well, if it isn’t morning again in America, at least it’s morning again in Canada, eh?
So dumb it fair takes yer breath away.
For more F*** Ups, from all spheres of public communication, just go to the search box top left of this page and type in F*** Up. Then sit back and enjoy. Innocent fun for all the family. Well, not so innocent really.
PS We have promised various correspondents that we will faithfully report any F*** Ups from the Democratic side of politics, fearlessly reporting Hillary or Bernie burying their heads in a passing bucket of ordureful incompetence. But of course we know that won’t happen, because Democrats are incredibly clever and skillful and unicorns are real and so is magic fairy dust.