Posts Tagged ‘Body Image’

This Target swimsuit model has been the victim of some shoddy airbrushing. Photo: Jezebel

Ah, it’s been a while since we had a “F*** Up” column, so we gellefully (and rather irritatedly) report that American retailer Target has come under fire for digitally altering an image of a swimsuit model to make it appear she has a ‘thigh gap’.

A young model wearing the Target ‘Xhilaration® Junior’s Midkini 2-Piece Swimsuit -Leopard Print’ swimsuit has been the victim of some over-zealous and very clumsy Photoshopping.

Shoddy airbrushing crudely removed a chunk of the model’s crotch area to create the ‘thigh gap’, a supposedly desirable – but evidently very difficult to attain – physical feature for young girls to have.

The model also lost part of her right hip and the area under her armpit on the same side.

The eagle eyes of “Ethical Adman” spotted the retailer’s attempts to slim down its swimsuit model.

Critics have questioned the need to digitally slim down the perfectly attractive model in the first place.

And it’s no surprise that the image has been taken down from Target’s website.

It isn’t the first Photoshop controversy to hit the headlines this year. In January the decision by US Vogue to airbrush Girls creator Lena Dunham’s physique had everyone discussing the merits of digitally altering images that are published in the media.

While the jury is out on that one, Target’s poor treatment of its young swimsuit model is a clear Photoshop fail.

We say? Sack the agency. Sack the marketing manager. Well … at least chastise them thoroughly with whips of blazing fire. Both for the dreadfully incompetent work, and also for yet another silly and unnecessary attempt to create a world that doesn’t really exist – an effort which, across the fashion industry and retailers worldwide – creates body-image problems in girls everywhere.

Just for God’s sake stop doing it.

(From Yahoo and others)

The utterly charming Ms Waterland

The utterly charming Ms Waterland. More power to her elbow, as we used to say.

This article (the link is at the end) is beautiful.

The person who wrote this article is beautiful.

Read this article if you’re fat.

Better still, read it if you’re not.

Well said, that man.

Well said, that man.

Definitely read it if you’re a woman.

I know that’s at least half of you lot out there, so I expect lots of people to click on the link below.

I have always been in awe of Dustin Hoffman – he strikes me as one of my top ten dinner party guests.

I have now added Rosie Waterland to that list.

Read her blog. Seriously.

Do yourself a favour. This sort of writing deserves the widest possible audience.

Dustin Hoffman made me cry today.