What he said.
You will be aware, Dear Reader, that we adore F*** Ups in packaging, social media, advertising, and, thank the Lord, billboards.
Somehow a F*** Up on a billboard is just so much more noticeable, isn’t it?
Well, in our determined mission to make the world a much better informed place, and especially our beloved world of advertising and marketing, here are a bunch of doozies that have hit our mailbox in the last week or so. More as they come to hand!
The placement of one billboard next to another is something ad agencies rarely have any interest in, not yet the media companies themselves, apparently. But as you can see, it’s of great import …
Always a good idea to consider double-entendres when writing billboards. Or maybe this Church community is so naive they just didn’t spot the obvious confusion.
It’s not even enough to consider how well designed your billboard for oven-safe clothing at Aldi is. You also have to check the sign that was on your chosen billboard before yours. Gulp.
And there’s that “what will my ad be next to” factor in play again.
Do yourself a favour, next time you buy a billboard, ask what the next ad to it is all about, too. If your media buying company can’t tell you, sack them and find one that can.
Otherwise, as we pointed out some two years ago, this can happen.
On the right, a billboard for a laudable new safety at work campaign, highlighting the distress when police turn up at a suburban home to tell a wife and her daughter that the husband, er, won’t be home from work. Ever.
On the left, a lap dancing club advertises its wares.
Oh dear, oh dear, oh dear …
For other F*** Ups just type F*** Up in the search box top left of this page 🙂
Well, This Is What I Think 