Posts Tagged ‘advertising f***up of the year’

I was originally going to do these once a month, until they came flooding in so thick and fast that they just demand being published.

For today’s it’s All Hail the Mighty Target, (Australian branch), who, in an interesting wrinkle on recent controversies, (forgive the pun), are here found guilty of not air-brushing their models enough.

He’s very handy, this chap, isn’t he? Still, I expect he’s basically ‘armless.

How many can you count?

The catalogue page on the Target Australia website has now been corrected – luckily someone spotted it and got it out into the blogosphere first. And thank you to Caitlin for bringing it to my attention.

Somewhere inside Target is a little marketing assistant who won’t sit down for a week, not to mention his or her counterpart in the art department of the ad agency. “Such a drag, all that proof reading. I know: let’s go to the pub instead!”

And wait … those perfect families in catalogues aren’t real? Surely not!

The other Advertising F*** Ups we’ve spotted this year, if you missed ’em.

The world’s stupidest billboard placement: http://wp.me/p1LY0z-gX

Not the holiday anyone would really want: http://wp.me/p1LY0z-hJ

Stores abusing innocent shoppers: http://wp.me/p1LY0z-j8

My personal favourite so far, the most embarrassingly badly worded headline in history: http://tinyurl.com/7enukvd

And the most recent. Oh, those crazy whacky country McDonalds eaters: http://tinyurl.com/83vgpng

More soon, no doubt. Keep ’em coming people.

"I can't believe I did that. I'll never be able to show my face at the Womens' All-In Pumpkin Growing Championships again. Mother will simply die of the shame."

OK, over here at Planet Wellthisiswhatithink we know how much you’re enjoying these occasional wading around in the deepest dankest end of the advertising gene pool moments – as they are consistently the most popular posts we, er, post* – so here’s another.

(*Except for the story we ran about Adam and Eve not being real, which went viral, but that’s a one off.)

So here, with all fanfare we can muster – toot! toot! – is number 5 of our series.

And it’s a doozey.

OK, so all y’all need to know that Yass is a real town. “Hi, Yass.”

Whilst a perfectly pleasant place full of perfectly nice people, it is famous for absolutely nothing (except being a good place for a coffee on the road between Sydney and Melbourne) except this stupid billboard.

What we also all need to know is why the idiot art director for MacDonalds didn’t put the ‘M’ on the other side of the sign. But then, if he/she had, then we wouldn’t all be snorting the milk from our rice crispies through our noses right now, so, well, let’s be grateful for small mercies.

I bet there’s some McDonalds signage standards rule that says “The McDonalds Golden Arches will always appear full height on the left in directional signage.” Yes, well. Suck it, bitches. Meanwhile:

Judgement is coming. Be afraid, ad land.

The other Advertising F*** Ups we’ve spotted this year, if you missed ’em.

The world’s stupidest billboard placement: http://wp.me/p1LY0z-gX

Not the holiday anyone would really want: http://wp.me/p1LY0z-hJ

Stores abusing innocent shoppers: http://wp.me/p1LY0z-j8

And my personal favourite so far, the most embarrassingly badly worded headline in history: http://tinyurl.com/7enukvd

Please keep sending them in, and thanks Mark for this one!

We’ll have to have a poll at the end of the year as to which one is the absolute worst, and publish the results worldwide.

It will do nothing to improve the quality of the output of the advertising industry, but it will give us all a good laugh.

I am indebted to my good mate Sean Carter for alerting me to this superb example of the genre, which appeared somewhere in Hampshire, UK. Your intrepid reporter is tracking down the provenance as we speak and will report back. The guilty parties must be named, the public has a right to know! *grins*

Er. As Sean so gleefully replied, “Not ‘arf!”

UPDATE: As this link to the Daily Mirror reveals, it was in none other than my beloved Southampton FC matchday programme! I trust someone got a slapping.

I mean think about it, someone supposedly intelligent has written that, that’s got through an advertising committee, the client, the sub editors, the editor. I mean, wtf?

Matelots will be queuing up at the docks, you mark my words. I trust the young lady concerned is well prepared. Sheesh.

Wild, racy Southampton. My old home town. Honestly, who knew?

The other Advertising F*** Ups we’ve spotted this year, in case you missed ’em.

The world’s stupidest billboard placement: http://wp.me/p1LY0z-gX

Not the holiday anyone would really want: http://wp.me/p1LY0z-hJ

Stores abusing innocent shoppers: http://wp.me/p1LY0z-j8

I have no doubt they’ll keep coming in.

We’ll have to have a poll at the end of the year as to which one is the absolute worst, and publish the results worldwide, “pour encourager les autres” as the French used to say when they would shoot someone for cowardice in the World War 1 trenches.

Sometimes one simply has to fall to one’s knees to give thanks for life’s little mercies.

Advertising f*** up of the year

You couldn't write this stuff. Well, someone did. But you know what I mean.

On the right, a billboard for a laudable new safety at work campaign, highlighting the distress when police turn up at a suburban home to tell a wife and her daughter that the husband, er, won’t be home from work. Ever.

On the left, a lap dancing club advertises its wares.

Ta-da! Oh joy, oh frabjous day.

(Thank you to Cole for the spot.)