Posts Tagged ‘advertising fail’

We’re just going to leave this here. Never let the printer do your proof reading for you.


Er. That’s it.

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It’s time we had another F*** Up. This one’s a doozey. I suppose we could call it a Suck Up.

Dear Marketing Manager – please remember that watching EVERYTHING about your brand is important, even where you stick the sign on the new delivery vehicle.

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For more advertising and marketing F*** Ups, just put F*** Up in the search box top left: there are LOADS of them to enjoy.

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Oh, while you’re at it, make sure you tell your media buying company to think about WHICH ad (or news story) your ad runs next to.

D’oh!

 

Who you calling a goat?

Who you calling a goat?

About time we had another advertising and marketing F*** Up to report to you.

To celebrate Chinese New Year, and it’s the Year of the Monkey this year of course, Woolworths in Australia are thoughtfully selling Chinese lucky bamboo with a cute Monkey picture. Seems a great idea. But as our good friend She Cao asks on Facebook, why have they written the Chinese character for “Goat” under the cute picture of a cheeky Monkey?

We think the people should be told. Woolworths? Care to comment?

Update: latest reports tell us the mistake is in Coles, too. Crikey!

For more F*** Ups, just pop F*** Up in the search box on the top left of this page, and go for your life. There are dozens on the blog. Enjoy.

So facepalm worthy, they made a statue for it.

So facepalm worthy, they made a statue for it.

OK, forget Cock Flavour Soup. I mean that was good, but we’ve gone one better.

Thanks to our eagle-eyed correspondent, we have now have what must be the all-time unfortunate packaging f*** up – yes, two in just a week!

OK, it’s from Iceland. Or at least, it’s from the frozen foods retailer called Iceland. But they speak English in both places, right?

This apparently got through the client, the marketing department, the quality control dept in the agency … no one in the retailer said anything …

Honestly. I mean, really?

And you thought the horse-meat pies was big news.

 

minge

 

Rumours of single men heading to Iceland for Christmas are greatly exaggerated. And if you don’t get the joke, which we’re sure you do, just click here. If you absolutely feel you need to. http://www.urbandictionary.com/define.php?term=minge

As always, for a full list of F*** Ups we have brought to the world for group derision, just pop F*** Up in the search box top left of this page and hit Enter.

Go on, you know you want to.

This has to be the best ever. Unless, Dear Reader, you know better? And yes, we’re not idiots, we know it could be a photoshop internet meme joke thing, but at this point, sans evidence from Snopes.com, we’re treating it as a real F*** Up, especially as we have seen other equally unlikely ones that we know to be true.

Some fancy dusting, right there ...

Some fancy dusting, right there …

Meanwhile, just coz we’re nice, here’s the best mice pie recipe ever. After all, Christmas isn’t far away now, right? And Christmas just wouldn’t be Christmas without mince pies. This easy recipe for the rich, sticky, sweet fruits wrapped in pastry reveals why they are so more-ishly delicious.

Mince pies have been eaten as part of a traditional British Christmas since as long ago as the 16th century. Back then they were made with meat (hence the name) but now they are made with sweet mincemeat; a mixture of dried fruits, sugar, spices and brandy.

Cute new design that has become popular recently.

Cute new design that has become popular recently.

Home made “mincemeat” is quick and easy to make and there are also many great commercial brands out there to use instead. The advantage of making your own is that you can, ahem, sample it as you go. Fun for all the family. And your tummy. And the kitchen smells simply awesome.

Suet is an important part of the mincemeat and is an animal fat, so if you don’t eat meat, look out for vegetarian version or make mincemeat using an alternative fat.

Shortcrust pastry is my preferred mince pie case, some like puff pastry, you choose.

INGREDIENTS
  • 350g / 12oz plain / all purpose flour
  • Pinch of salt
  • 225g butter / 8 oz cubed or an equal mix of butter and lard
  • 1 beaten egg + 1 cold water as needed
  • 1 jar of mincemeat, shop bought or home made (see below)
  • 2 tbsp icing sugar
  • Prep Time: 25 minutes
  • Cook Time: 20 minutes
  • Total Time: 45 minutes
  • Yield: Depends on size of tin used.
PREPARATION

Heat the oven to 205°C/400°F/Gas 6

Make the Pastry

  • Place the flour, butter and salt into a large clean bowl.
  • Rub the butter into the flour with your fingertips until the mixture resembles fine breadcrumbs, working as quickly as possible to prevent the dough becoming warm.
  • Add the egg to the mixture and using a cold knife stir, add cold water a teaspoon at a time until the mixture binds but don’t make it too wet that it is sticky.
  • Wrap the dough in plastic wrap and chill for a minimum of 15 minutes, up to 30 minutes

Assemble the Pies

  • Choose a muffin or bun tin for the size of the pie you want. Choose from a standard 12-cup muffin tin down to small canapé size. The number of pies will depend on the size of cup you choose.
  • Dust a work surface lightly with a little flour and roll out two-thirds of the pastry to 1/8″/3mm thick. Cut circles to line the cups of your tin, don’t worry if the pastry doesn’t come to the top.
  • Fill the pastry lined tins 2/3 full with mincemeat.
  • Roll out the remaining pastry to the same thickness and cut smaller circles to fit as lids on the tarts or to be decorative, cut stars or other fancy shapes.
  • Dampen the edges of the tart bases with a little cold water and press the lids on. Make a small hole in the surface of each pie with a small sharp knife to allow the steam to escape (you can omit this if using star-shaped lids).
  • Bake in the preheated oven for 20 mins (15 mins if making canape size) or until golden brown. Remove from the oven and sprinkle with the icing sugar.Mince pies are delicious served hot or cold on their own or with Brandy Butter.They will keep well if placed in an airtight tin – up to seven days. Depending on your personal preference, they benefit from a gentle warming in the oven before serving. As an alternative, eat them with any creamy cheese like Brie or Camembert – unexpectedly perfect combination!

Mincemeat recipe

INGREDIENTS
  • 6oz/175g raisins
  • 4 oz/ 110g sultanas
  • 10 oz/ 275g currants
  • 4 oz/110g candied, mixed peel, finely chopped
  • 6 oz/175g shredded suet (beef or vegetarian)
  • 1/2 lb/ 250g soft, dark brown sugar
  • ½ tsp freshly grated nutmeg
  • 2 tsp mixed spice
  • Grated zest and juice of 1 lemon
  • Grated zest and juice of 1 orange
  • 1 Bramley or cooking apple, cored and finely chopped, no need to peel
  • 4 tbsp brandy
  • Prep Time: 20 minutes
  • Cook Time: 150 minutes
  • Total Time: 170 minutes
  • Yield: 3 X 1 lb Jars
The other good thing about Christmas catering!

The other good thing about Christmas catering!

If you prefer, add whiskey instead of brandy.

If you prefer, have a glass or two yourself while cooking.

It’s Christmas. You’re allowed.

Nom nom nom.

 

 

We’re not absolutely sure if this photo is genuine.

It might be a clever photoshopped viral meme designed to make a point ahead of the Scottish independence poll. Or it might just be the perfect example of Rule #1 of outdoor advertising – see your medium before you stick the ad to the train, and don’t put any of it over (a) doors that move (b) big sticky-outey things that make it impossible to read your ad.

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Either way, very funny.

For more glorious F*** Ups in advertising, packaging, social media et al just put “F*** Up” in the search box top left of this page and hit enter …

flagsMeanwhile, based on the polls, if you are remotely interested in the politics of the thing, it is still looking likely that Scotland won’t vote to become an independent country, with the “yes” side of the poll declining recently, although fervent yes campaigners point to the still large number of undecideds and the fact that a larger percentage of women seem undecided in particular.

Our guess – and we’re usually right – is that the referendum will fail, but more narrowly than the current polls indicate. Still, with a month to go, there is still time for momentum to build either way as people focus more and more on the actual event.

A wrap of the movements of the polls can be found here. In reading polls, psephologists agree that what really matters is the overall look of the trends, and the averaging of them. On that basis, it should be noted that since this poll tracker began, the “yes” side of the argument has only been in the majority, very temporarily, twice.

(With thanks to Dickie Ember for forwarding us the Alex Salmond train photo.)

 

Yup.

Yup.

 

So. The marketing manager for White Castle spotted nothing. Nor the graphic artist or the (presumably outsourced to Asia) printer. The account executive was out to lunch, chowing down on 100% beef chicken, presumably.

 

Probably not.

Probably not.

 

But even that pales into insignificance compared to this little beauty.

One is not entirely surprised the bain marie seems still full of the rice.

So much more …. interesting …. than a scattering of dried shallots or a cashew or two. Not sure how they got it in there, mind. Does it come in a packet?

There aren’t enough English speakers left in the world to get little details like this right, of course.

(For a bazillion other great examples in our F*** Ups series, just stick F*** Up in the search box top left on this page. Go on – you know you want to.)

We only hope they’re ready for stiff competition.

 

Um.

Um.

 

When local water works closed streets to traffic, a pub sensibly decided to let customers know it was still open for business.

However, as this hilarious picture shows, it did not go exactly to plan.

As reported by the West Briton, its creator did not leave adequate space between the words ‘pen’ and ‘is’.

The sign has since been taken down from the pub, which is named after the local crown court. Nice looking spot for a pint, too.

 

wig-and-pen

 

To view our vast and growing collection of F*** Ups from the world of advertising, marketing, newspapers, packaging and a whole lot more, just put F*** Up in the search box top left. Enjoy.

Which one would you prefer, Sir? Left or right?

Which one would you prefer, Sir? Left or right?

 

Well, that’s the lad’s night in sorted, then. And all for under 25 quid.

We kew Essex girls were good value, but this is ridiculous.

 

I kinew the take away business was getting more competitive, but sheesh.

OK, so the take away business was getting more competitive, but sheesh. Strippers delivering your pizza? Really? (Come to think of it, that reminds us of a 1970s, er, ” movie” title.)

 

And hey – it’s not like a silly little SMS sent from an outlet in Southend is going to end up taking the piss out of our brand worldwide, is it?

For other glorious advertising, sub editing and packaging F*** Ups, just stick F*** Up in the search box top left. Enjoy.

britair.jpgAs you will know, Dear Reader, our day job is, as often as not, in the advertising business, hence our abnormal, (some would say mildly obsessional), fascination with the egregious mistakes that pepper our industry.

You can find umpteen examples, some very funny, by searching for “F***” in the search box top left of this page.

This latest example, which greeted commuters at Euston Station in London yesterday, takes the cake. It is funny, in a sort of gut-wrenching embarrassing way.

 

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We think we’ll stick with the commute, thanks. OK, the ad has been withdrawn by British Airways with apologies that it “was not appropriate at this time”. But let’s be clear here, these things don’t take place overnight. The media is booked weeks in advance. The artwork (this is a video installation) is created weeks in advance

At no time until the public started complaining via social media did anyone in the ad agency or the client’s media buyers or the client’s marketing department or, for that matter, the station owners who were selling the ad space, suggest that this ad was just the teensy-weeniest bit stupid, not to say breathtakingly insensitive, given that the Indian Ocean is the widely expected graveyard for the recent disappeared Malaysian Airlines flight that has led every news bulletin in the world for two weeks.

Two words. Sack. Someone.

Who would have thought an airline could make Qantas look competent? Wonders never cease.

crab.jpg

Ok, you know what the guy writing the ad on his home computer MEANT to say. He got his clip art sorted out, his rudimentary page layout programme was working fine, and he typed and typed for all he was worth, with all those lovely different typefaces and sizes, bless him.

And then right at the last minute, just as the rep from the local newspaper was calling round, he remembered that one last vital thing he had to say, so you know what? Let’s give it a screamer pull out! Brilliant!

Oh dear.

Oh dearie dearie me.

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OK, impossible to believe, I know, but words fail me on this one. They saw NOTHING wrong with this billboard at all – none of them – the client, the agency, the regulatory authorities – no-one.

Ye Gods. For the other Advertising F*** Ups we have recorded, plus a couple of “whoa! Well done advertising!” just put the word “advertising” in the search box top left of the page, hit enter, and enjoy …

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Hang on, what was that number again?

 

I am most grateful to Mrs Wellthisiswhatithink for spotting this one. Does anyone know where this excruciating piece of nonsense ran?