Posts Tagged ‘Advertising F*** Ups’

What he said.

What he said.

You will be aware, Dear Reader, that we adore F*** Ups in packaging, social media, advertising, and, thank the Lord, billboards.

Somehow a F*** Up on a billboard is just so much more noticeable, isn’t it?

Well, in our determined mission to make the world a much better informed place, and especially our beloved world of advertising and marketing, here are a bunch of doozies that have hit our mailbox in the last week or so. More as they come to hand!

 

hitman

 

The placement of one billboard next to another is something ad agencies rarely have any interest in, not yet the media companies themselves, apparently. But as you can see, it’s of great import …

 

behold

 

Always a good idea to consider double-entendres when writing billboards. Or maybe this Church community is so naive they just didn’t spot the obvious confusion.

 

pussy

 

It’s not even enough to consider how well designed your billboard for oven-safe clothing at Aldi is. You also have to check the sign that was on your chosen billboard before yours. Gulp.

 

macdonalds

 

And there’s that “what will my ad be next to” factor in play again.

Do yourself a favour, next time you buy a billboard, ask what the next ad to it is all about, too. If your media buying company can’t tell you, sack them and find one that can.

Otherwise, as we pointed out some two years ago, this can happen.

On the right, a billboard for a laudable new safety at work campaign, highlighting the distress when police turn up at a suburban home to tell a wife and her daughter that the husband, er, won’t be home from work. Ever.

On the left, a lap dancing club advertises its wares.

 

outdoor

 

Oh dear, oh dear, oh dear …

For other F*** Ups just type F*** Up in the search box top left of this page 🙂

 

Screen shot 2014-10-20 at 4.43.30 PM

 

Note to Real Estate Advertisers … remove Lorum Ipsum from your website and replace with actual captions before you let the site go live.

*sighs*

What do they teach the young people nowadays? Mutter mutter, grumble grumble.

Mind you, it’s easily done.

I well remember many years ago my company was preparing a website for the Liberal Party who were about to defend their Victorian Government in a general election. (Don’t shoot me, fellow leftie peeps, it was paying work and not all my partners were lefties.)

eff-kennettAnyhow this work mainly consisted of sticking up simple web pages with each Liberal candidate on, and then a short bio after them.

But in preparing the draft of the website for the notoriously mecurial Jeff Kennett and the Liberal Party luminaries, the junior flog who was doing the grunt work on the website hadn’t been provided with a list of names of the candidates, so he just typed “Some Liberal Wanker” as a placeholder under each photo. He was presumably a leftie, too. Or maybe just sceptical about politicians generally.

Anyhow, the account executive concerned bundled up the website draft without looking at it and emailed it to everyone for their approval. Like that.

When we realised the error, with a sick feeling in the pit of our stomachs, a few bottles of wine were opened and we bunkered down waiting for the phone call telling us we’d been sacked.

But apparently, when Jeff saw the mock up, he laughed like a drain and commented, “Well, most of them are!”

A politician with a sense of humour? Who knew?

Since those days Jeff has gone on to reinvent himself as a media personality, a passionate supporter of his beloved Hawthorn Football Club, and most of all as an effective and thoughtful advocate for the anti-Depression group Beyond Blue. And good on him, too. Having once been one of Australia’s most polarising personalities, he is now considered something of a local treasure, and the work he’s done on Depression has changed lives. Funny old world.

"You know what, Jean? it's just ... just ... something's nagging at me ..."

“You know what, Jean? It’s just … just … something’s nagging at me …”

At the Wellthisiswhatithink coalface we are in a very generous mood today. It’s been a wonderful weekend, and we return to the keyboard full of the joys of Spring, and pleased to report that the little pump in the newly installed goldfish pond is working, thanks to the loving care and persistence of Mrs Wellthisiswhatithink when yours truly was more than happy to chuck the damn thing in the bin. Little tea lights now hang in the cherry tree over the new pond, and all the wonderful dark purple petunias have taken. It looks like a good crop of apricots this year too, thanks to excellent rain.

In short, all is good in the Wellthisiswhatithink paddock.

So, wiping out Lord knows how many future posts with complete abandon, we are chucking caution to the winds and are going to give you a whole bunch of advertising and layout F*** Ups, just to start the week off right.

We can’t believe how they just keep on coming. And thank you so much, Simon, for these.

Always remember, Dear Reader, all donations gratefully received.

Meanwhile, publishers, try and get your sub editors, journalists and advertising departments to talk to each other, you lazy buggers.

On the other hand, thanks for the laughs.

 

I've always had my suspicions about Winnie. Far too bloody nice,

I’ve always had my suspicions about Winnie. Far too bloody nice.

 

We are reasonably sure one was involved at some point, but do you have to rub it in. So to speak?

We are reasonably sure one was involved at some point, but do you have to rub it in. So to speak? No-one saw this? Really? Sheesh.

 

Or this? Poor girl. Her mother will be delighted.

Or this? Poor girl. Her mother will be delighted.

 

Memo to Russian newspaper. You have to put the photos in, not just the placeholders. Wonderful stuff, new technology, eh, Boris?

Memo to Russian newspaper. You have to put the photos in, not just the placeholders. Wonderful stuff, new technology, eh, Boris?

 

The dangers of asking your idiot ad agency for "web ready copy".

The dangers of asking your idiot ad agency for “web ready copy”.

 

She's very tolerant, obviously. How to take the gloss off a Royal Wedding.

She’s very tolerant, obviously. How to take the gloss off a Royal Wedding.

 

Hooray! Duck!

Hooray! And, er. Duck!

 

Yes, well. What else could one say?

Yes, well. What else could one say?

 

Sometimes, you even have to worry about how the article will stack in the dispense box.

Sometimes, you even have to worry about how the article will stack in the dispenser box.

 

We finish with our two favourites. This magnificent cover fail reveals, when read carefully, the importance of those little things like commas.

We finish with our two favourites. This magnificent cover fail reveals, when read carefully, the importance of those little things like commas. Little wonder Rachael looks so healthy with such a diverse diet. We think “Tails” magazine should be renamed “Fails”.

 

And last but not least, the power of the Leading Cap. I think you can discern the sub editor's view of these departing journos quite clearly.

And last but not least, the power of the Leading Cap. I think you can discern the sub editor’s view of these departing journos quite clearly.

 

More soon. Meanwhile, which is your favourite of this crop?

If you want to check out the whole history of the F*** Ups, try these:

The other F*** Ups we’ve spotted, if you missed ’em.

Where words fail. Entirely. And wonderfully: http://wp.me/p1LY0z-H7

Naughty schoolgirls celebrated by Headmistress: http://wp.me/p1LY0z-zy

The world’s stupidest billboard placement: http://wp.me/p1LY0z-gX

Not the holiday anyone would really want: http://wp.me/p1LY0z-hJ

Two for the price of one: http://wp.me/p1LY0z-13P

Stores abusing innocent shoppers: http://wp.me/p1LY0z-j8

The most embarrassingly badly worded headline in history: http://tinyurl.com/7enukvd

Oh, those crazy whacky country McDonalds eaters: http://tinyurl.com/83vgpng

And a burger we think we KNOW you’re not going to want to eat. http://wp.me/p1LY0z-14r

The amazingly handy father: http://wp.me/p1LY0z-vM

When Boy Scouts go bad: http://wp.me/p1LY0z-1lC

What you really didn’t need to know about your chef: http://wp.me/p1LY0z-1Co

Enjoy! Please feel free to share.

So another week has hurtled by, and it’s Friday. Well it is in Australia anyway. Time for a laugh or three.

Some of the funniest Advertising F*** Ups aren’t visual. They are in the mis-translations from one language into another. No, not the mangled English on menus – though Lord knows they’re great – but what happens when a professional marketer just, er, gets it wildly wrong. Here’s a selection of the best of the best

1. Coors put its slogan, “Turn it loose,” into Spanish. Where sadly it was read as “Suffer from diarrhoea.” We all know to our costs that enough beer can do that, but really?

2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.” What might have worked well and wittily in Europe definitely produced a wry raised eyebrow or two in America.

3. Clairol introduced the “Mist Stick”, a curling iron, into Germany only to find out that “mist” is slang for manure. Not too many people had use for the “shit stick.”

4. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the beautiful Caucasian baby on the label. Later they learned that in Africa companies routinely put pictures on the label of what’s inside, since many people can’t read. Oops.

5. Colgate introduced a toothpaste in France called Cue … which was also, confusingly, the well-known name of a notorious porno magazine.

6. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope`s visit. Instead of “I saw the Pope” (el papa), the shirts read “I saw the potato” (la papa). Unless they really meant potato, in which case, wtf?

7. Pepsi’s “Come alive with the Pepsi Generation” translated awkwardly into “Pepsi brings your ancestors back from the grave”, in Chinese. Given the cultural horror surrounding ghosts in Chinese culture, Coca Cola couldn’t have been more delighted.

8. Frank Perdue`s chicken slogan, “it takes a strong man to make a tender chicken” was translated into Spanish as “it takes an aroused man to make a chicken affectionate.” And … we’re going to leave that one right there, thank you very much.

9. When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, “it won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad basically read: “It won’t leak in your pocket and make you pregnant.” Phew.

10.  And, in Mexico, after a year of awful sales Chevrolet discovered back in the 1970s that “Nova” – the name of a popular car in the USA – in Spanish simply means “does not go.”

11. In an attempt to extend the success of its “Got Milk?” campaign from the U.S. to Mexico, the American Dairy Association’s Spanish translation for its famous “Got Milk?” slogan was “Are You Lactating?”

12. In a promotional campaign for UK-owned “Schweppes Tonic Water” in Italy, a mistranslated advertising copy encouraged thousands of Italians to mix their gin with “Schweppes Toilet Water.” Thirsty anyone?

13. In 1987 when American fast food giant Kentucky Fried Chicken (KFC) opened their first restaurant in China, they accidentally translated KFC’s famous slogan literally and so “Finger-lickin’ good” when translated to Chinese read: “Eat Your Fingers Off!”. Nice mental image.

14. In Germany, when Starbucks launched its ‘latte’ and encouraged coffee lovers to ‘Enjoy your morning Latte’ many locals found it amusing because while latte means ‘milk’ in Italian, in German it is a slang term for an erection. Who knew? Well, someone should have.

15. Oh those crazy, wacky Swedes. Naming a work bench meant for children “FartFull” wasn’t the greatest idea in the world. In Swedish, “Fartfull” simply means “speedy” but in English …

But surely the best ever example was Japanese manufacturer Mitsubishi naming a car the Pajero in spanish-speaking markets in South America.

In most parts of Central America and the Spanish Caribbean (and Chile as well) to masturbate is to pajearse. Pajero, or pajillero (“one who does paja“) in Spain, is therefore a masturbator (wanker) and also can imply a weakling or a fool, due to a cultural association of masturbation with mental weakness.

Worse: in certain regions, such as Argentina, Chile and Uruguay, pajero (fem. pajera) can also refer to someone who is lazy (similar to the American English sense of a “jerk-off”). And in Guatemala and Honduras it means “liar”. In Costa Rica, Colombia, Venezuela, Honduras, and El Salvador, hablar pajacan “to talk nonsense”.

Helplessly, Mitsubishi explained that Pajero was derived from a South American wildcat, but the car became a running joke. In the Americas and in Spain, the vehicle was rapidly rebadged as the Montero, but the mistake has passed into cultural history.

One can’t imagine why: “Buy this car, and announce to the world that you’re a lazy, weak, good for nothing, habitually lying wanker who talks nonsense” was at least original.

But it wouldn’t be Wellthisiswhatithink if we didn’t offer you a clutch of FAIL visuals as well. So here you go. Bonus time. Have a great Friday, everyone. And don’t write any silly ads.

Well, at least Police will know where to find them ...

Well, at least Police will know where to find them …

No, Mohammed. No, No, No. Badly advised.

No, Mohammed. No, No, No. Badly advised.

Always supervise your photographer closely.

Always supervise your photographer closely.

But the winner of this round is …

"Hey Boss, I got this great idea, why don't I put the headline over the water and put a reflection is, you know, so, like it's really there, in the water, you know ..." "Listen Son, you're the trainee, how you going to learn if I look at everything. Anyway, I'm off for a round of golf with the publisher now. Make a call, for fuck's sake." "Right-ho, Boss!"

“Hey Boss, I got this great idea, why don’t we put the headline over the water and put a reflection it, you know, so, like it’s really there, in the water, you know … it’d be cool.” “Listen Son, you’re the trainee, how you going to learn if I look at everything. Anyway, I’m off for a round of golf with the Editor now. Make a call, for fuck’s sake.” “Right-ho, Boss!”