Posts Tagged ‘2013’

climate change effects

Last year was Australia’s third-hottest on record, the country’s well-respected Bureau of Meteorology says.

The BOM’s annual climate statement, released on Tuesday, said 2014 was the third-warmest year since reliable climate records began in Australia in 1910, with mean temperatures (taking into account both maximum and minimum temperatures) 0.91C above the long-term average.

A rise of two degrees will not be catastrophic, but polar bears will become extinct.

A rise of two degrees will not be catastrophic, but polar bears will become extinct. We’re halfway there now.

This is already halfway to the two-degree limit in global warming that Governments are supposedly seeking to achieve this century. Whilst change up to two degrees is expected to cause some problems, especially as regards species extinction, agriculturalists, public health, and fire danger, any warming above that level is expected to bring catastrophic climate change. And we’re already damn near 50% there.

BOM Climate Information Services assistant director Neil Plummer said 2014 was a year that included six significant warm spells or heat-waves with a notable reduction in colder weather.

The warmest year on record occurred the previous year, 2013, when the mean temperature was 1.2C above the long-term average.

“Particularly warm conditions occurred in spring 2014, which was Australia’s warmest spring on record,” Mr Plummer said. “El Nino-like effects were felt in drier and warmer conditions in much of eastern Australia during 2014.”

The World Meteorological Organisation is collating data but believes the world experienced its hottest or among its hottest years in 2014, Mr Plummer said.

The Climate Council’s Professor Will Steffen says climate change is a major factor in the near-record warmth recorded in 2014. He said 2013 and 2005 were the hottest and second-hottest years on record, and most notably 29 of the past 35 years were warmer than average.

“It is worrying that these sort of records are now being broken so regularly,” he said. “The impact of climate change on these trends is very clear. Climate change is making Australia hotter and more prone to bushfires.” (See our story on South Australia, yesterday.)

Meanwhile, Australia’s Government has scrapped the carbon trading scheme which was put in place to provide a market mechanism for reducing carbon dioxide emissions – a curious decision for a party committed to free market economics.

An astonishing and exhaustive list of anti-environment moves made by the Abbott Government appeared on precariousclimate.com back in September last year. If you were ever in any doubt that our Federal Government are a bunch climate troglodytes, check it out. It is a carefully compiled and damning document.

Whether it is cutting the money allocated to solar energy conversions to homes, (from one billion dollars to $2 million), repealing the “carbon tax”, abolishing climate change bodies, appointing climate change deniers to key Government positions both here and overseas, denying the link between climate change and bushfires, refusing to commit any climate finance for poor countries, (after Super Typhoon Haiyan devastated the Philippines and the Filipino delegation to a climate change conference called for urgent action), cutting research funding, slashing jobs in the Environment department, or hugely increasing assistance to fossil fuel industries, it is a sad, sad story.

 

Looks like the bulk of people in Africa will need to move to Canada. Hope they're ready.

Looks like the bulk of people in Africa will need to move to Canada. Hope they’re ready.

 

Of course, as this chart (representing a ‘best case’ scenario) on possible changes to agricultural productivity shows, the effects of climate change will fall hardest on the world’s poorest countries, where drought and starvation are already endemic. That will also be of little or not interest to the Abbott Government, which has just cut, in real terms, overseas aid, to address what is largely a mythical crisis in Government spending – the same Government, remember, that has ordered nearly 60 new fighter bombers with a maximum range of 200 miles. Massive projected changes to the main agricultural areas of Australia are very worrying. With the sole exception of south-eastern Australia, (where production will likely remain unchanged, although some cropping changes may be called for), the collapse in agricultural production is up to 25%. Given that the Liberal-National Party Coalition depends on rural seats for it’s existence, this will inevitably come back to bite them. When farmers realise that “green” policies are good for their business, look out.

Let us hope it really is #onetermtony before the country gets much hotter and our world changes beyond recognition.

What he said.

What he said.

OK. So this always happens. The minute I post a new Advertising F*** Up, my inbox is deluged with other examples.

What does this say about the abilities of the advertising industry worldwide, or it’s quality control levels? It says they are frequently crap, and, er, frequently crap.

Anyhow, we should be grateful for small mercies, because they are very funny and/or cringe inducing. This one falls into the category of “Oh, no, surely that was done in Photoshop, no one would really do that, right?” But as it was Mrs Wellthisiswhatithink that emailed it to me, I think it deserves a run, or I won’t get my tea.

I actually think it could be real, because what I know about the outdoor advertising industry is that it is more than capable of producing “skins” in a factory somewhere and all they are interested in is the technical accuracy of the production run, and not the creative content.

Personally, I once ran a double-page full colour ad for a client that read “Oustanding Value”. It got through our agency quality control process, the client signed off, the magazine quality control process signed off, and, indeed, had been in the public arena for half a week before anyone spotted it.

So without further ado, here is today’s contender. Further comment superfluous.

Yummy

Yummy.

D' oh!

Oh dear. A rather, er, prominent mistake.

Well, OK, technically the first one is packaging, not advertising. But, you know – same diff.

Always a good idea for the creative department designing the label to know the ink density and absorbency of the paper being used.

Once you know that, it’s all about kerning, people.

But then again, does anyone in today’s ad industry actually know what kerning is?

Hmmm?

Doesn’t the Apple just do that for me?

Mummy?

Meanwhile, Dear Reader, a quick lesson in not necessarily using every space available in this lovely world of ours for advertising, or if we do, let’s make sure the creatives actually see the site before they’re asked to beaver away at their keyboards, eh?

Take their coffee and cocaine away from them, pop some sunglasses on their precious little noses, and send them out into the real world.

Coz, see, I am reasonably sure this is not the sub-conscious image that Turkish Airlines wish to leave in the minds of their potential customers.

Dumb, dumb, dumb.

Dumb, dumb, dumb.

 

(BTW, I really can’t be arsed to post links to all the F*** Ups of 2012 – just type advertising in the search box top left and you’ll soon find them all.)

Funny thing to do because you are perfectly capable, Dear Reader, in looking round the blog yourself. But with 270 new blogs in a year that’s a lot of searching, so all the “Blogging Basics” sites say I must give you a guide that you can go look through, so here it is.

Er, nope. Never happened. Nice painting though.

Er, nope. Never happened. Nice painting though.

By far the most popular blog of the year on any one day was https://wellthisiswhatithink.wordpress.com/2012/10/01/its-official-adam-and-eve-er-werent/ which garnered nearly 5,000 hits in one day (out of an annual total of more than 77,000 in 2012) when a very senior Archbishop in the Roman Catholic Church revealed what the rest of us with brains have known forever and a day anyway, which is that Genesis is true only in the sense that is is a moral fable, and not in the sense that the world was created in 7 days, or that Eve came from Adam’s rib, or that all the horrors of the world arose from munching a forbidden apple.

The really interesting thing about this story, of course, is that theologically speaking when we allow any part of the Bible text to be considered mythological then we have no argument that any other part of the Bible might not also be mythological.

Hence, just to pick a few major ones – bye bye Noah and capturing two of every living creature on the earth (including all bacteria, all 8000 species of ants, etc.), cya later Lot offering his virgin daughters to the crowd, not to mention the fact that Joshua collapsing the walls of Jericho couldn’t have happened because archaeology reveals the place was deserted when Joshua was around. Great story – good song – historical nonsense.

It seems we will just have to do what the 19th and 20th century “modernist” or “critical” theologians wanted us to do, which is read the Bible with the benefit of modern textual analysis, studying the original languages not the translations, (which, for example, can be used to argue that the Bible actually says nothing at all about gays) and taking full advantage of archaeology when we can.

The article on Adam and Eve was also the second most popular article overall of the whole year.

I think we have more to worry about than whether a Secret Serviceman did or did not employ a prostitute. Like: HIV, violence, drug addiction, social dislocation.

I think we have more to worry about than whether a Secret Serviceman did or did not employ a prostitute. Like: HIV, violence, drug addiction, social dislocation. And more.

The most popular article for the whole year was https://wellthisiswhatithink.wordpress.com/2012/04/22/the-secret-serviceman-and-the-prostitute-whats-the-real-scandal/.

I’d like to think this was all about my thoughtful analysis of hypocrisy in American moral values, the role of prostitution in modern society, the role of the media in drumming up salacious gossip, and the relationship between poverty and the sex trade.

However checking out my stats closely I suspect it’s just because the word prostitute is often typed into search engines, and the story duly pops up.

Similar big scores have been gathered with articles about tits, and even bum.

One would despair, were it not for the fact that I know that some people read the article seriously.

Similarly, promising to ignore injunctions and show people Princess Catherine of Wales (aka Kate Middleton) topless and then bottomless worked well to drum up passing trade, though I doubt many of the people who clicked on the links got the point of my tongue in cheek effort.

The third most popular post of the year was this “Gratuitously Offensive Politically Incorrect Joke”, which I still think is very funny, (it’s also a paraprosdokian by the way, and there are some more of them here, which is probably why I like it so much), and scores very highly with anyone searching for Angela Merkel in Google and so on, so the Bundesnachrichtendienst have probably given me the once-over, but decided I am harmless.

Snookie, Chelsea the Borgias and Big Tits was the fourth most popular article of the year, and has been in the Top Ten most popular almost every day of the year. I a eagerly awaiting the next series of the Borgias, not to mention the next series of Downton Abbey and Throne of Kings. I don’t mind crap TV, so long as it’s good quality crap. A lot of you seemed to agree with me that Jeremy Irons and the Crew give good crap. Snookie and the Crew? Not so much. I wish, actually, I had been a TV reviewer, which is, of course, one of the most sought after positions in journalism. Do we think it is too late, Dear Reader? Hell, no!

Last but by no means least – in fifth place – was what I have decided was the WINNER of Advertising F*** Up of the Year, in fact the very first of the series which proved incredibly popular with readers. To save you clicking back to last January, here it is:

The first poster is for a road safety campaign where Daddy has crashed his car and died. The one right next to it is for a notorious lap dancing club. I mean, really?

The first poster is for a road safety campaign where Daddy has crashed his car and died. The one right next to it is for a notorious lap dancing club. I mean, really? Really?

The Advertising F*** Up series were undoubtedly the most popular series of articles in the year. To access them, just type “F***” into the search box and they’ll all be listed for you. (Saves me doing it.)

I am enormously grateful for all the supporters of the Blog, all those who have commented, who have argued, who have provided elucidation, and who have laughed and loved. It is most popular in the USA, in the UK, and in my home country of Australia, and I guess that is inevitable. But in all, people in 172 countries read the blog, which I personally find quite humbling and astonishing, and the free spread of ideas and opinions must surely be the greatest boon the Internet has given the world.

I am especially proud, in the year just gone, for the work we were able to do on awareness to do with bullying, and Alzheimer’s, on clean water for the poor of the world, and on women’s rights. I am also very glad my feverish campaigning for Obama came out on the right side of history, and I hope his second term is more impressive than his first, which is often the case. Let us hope and pray for wisdom for all our political leaders, as the world is a long way from being out of the woods yet – economically, and politically.

I bitterly regret that my warnings on Syria, which predated most commentators in the world, were ignored, but I only have a very small lectern and it is a big world. And anyway, the world only listens when it wants to. Yesterday the United Nations estimated that 60,000 have died in this completely avoidable conflict thus far, and unless Assad’s Alawite regime can be persuaded to decamp to the safe haven of Iran pretty damn quickly that figure could still rise exponentially.  It was – and is – all so unnecessary, and so awfully, inexorably predictable.

I am also grateful for the opportunity to showcase my poetry and creative writing. Thank you for all the kind comments.

I am Bradley Manning. Are you?

I am Bradley Manning. Are you?

As the blog tipped over from 2011 into 2012, I was still deeply distressed by the murderous execution of Troy Davis, campaigning against which had occupied – unsuccessfully – so much of the start of the blog. This year, I have watched with increasing horror as the might of the modern American state has born down relentlessly on Bradley Manning, the well-meaning and honourable serviceman who set off the Wikileaks scandal by releasing for public gaze tens of thousands of classified snippets of information. Expect to hear a lot more about his case in the coming weeks, not least why I believe the man is a modern hero who should be feted, not crucified.

I am still Troy Davis. I am now Bradley Manning.

Happy New Year, Dear Reader.