So, Dear Reader, you know all those times you see “My skills as a professional driver are on display” signs? You know, the ones on the back of trucks doing twice the speed limit in the outside lane of a freeway three inches from the rear bumper of the little old lady in the car in front? Those ones, yeah? This beats even those. This is real. Shaffer Trucking. We mean you.
Say it ain’t so. Please.
According to truckingtruth.com, Shaffer Trucking was founded in 1937 and merged with Crete Carrier in 1974. They are now based out of Lincoln, Nebraska and operate more than 1,400 trucks with 2,800 trailers. Shaffer mostly hauls refrigerated or temperature controlled freight and operates throughout the entire lower 48 United States.
They’re probably lovely people. Who now will be one driver less, we suspect, if anyone’s looking for a job. Proof, if proof were ever needed, that your marketing department can only ever do so much to protect your brand. Every single employee is a brand custodian.
PS Check out the sign on the back of the truck, too. Headslap not just once, but twice!
PPS For a full list of all the F*** Ups we have found just stick F*** Up in the search box top left of this page. Hours of innocent family fun provided free of charge by your indefatigable Wellthisiswhatithink team.
Well, This Is What I Think 
A lovely, lovely post, Stephen – thanks for sharing the picture, and for sharing your insights too. Greetings from a fellow former Soton man! I always enjoy your blog.
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Thank you Patrick, that is so kind of you 🙂
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