Well, This Is What I Think

We’re not absolutely sure if this photo is genuine.

It might be a clever photoshopped viral meme designed to make a point ahead of the Scottish independence poll. Or it might just be the perfect example of Rule #1 of outdoor advertising – see your medium before you stick the ad to the train, and don’t put any of it over (a) doors that move (b) big sticky-outey things that make it impossible to read your ad.

Either way, very funny.

For more glorious F*** Ups in advertising, packaging, social media et al just put “F*** Up” in the search box top left of this page and hit enter …

Meanwhile, based on the polls, if you are remotely interested in the politics of the thing, it is still looking likely that Scotland won’t vote to become an independent country, with the “yes” side of the poll declining recently, although fervent yes campaigners point to the still large number of undecideds and the fact that a larger percentage of women seem undecided in particular.

Our guess – and we’re usually right – is that the referendum will fail, but more narrowly than the current polls indicate. Still, with a month to go, there is still time for momentum to build either way as people focus more and more on the actual event.

A wrap of the movements of the polls can be found here. In reading polls, psephologists agree that what really matters is the overall look of the trends, and the averaging of them. On that basis, it should be noted that since this poll tracker began, the “yes” side of the argument has only been in the majority, very temporarily, twice.

(With thanks to Dickie Ember for forwarding us the Alex Salmond train photo.)