The best ad wot I never wrote

Posted: March 14, 2014 in Business Management, Humour, Popular Culture et al
Tags: , , , , , , ,

Put brain in here. Scrub thoroughly.

Put brain in here. Scrub thoroughly.

For years, I have been wracking my brains to tell people about a TV ad for whitegoods in the UK which I thought was utterly brilliant, in the way it used the brand name to drive home it’s core promise – which was durability.

But while I could remember the brand name and the kicker 25 years or so later … Ariston … and on-and-on-and-on … I could never find the ad. Now, thanks to http://www.headington.org.uk/adverts/index.htm I have finally tracked down the lyrics.

Released on New Years Eve, 1985 …

When you buy an Ariston Its guarantee is five years long, Last well past nineteen ninety-one … Ariston! And-on-and-on-and-on-and-on.

One million French think they’re très bon, Half million Germans can’t be wrong, From Italia to Bri-ton, Ariston … And-on-and-on-and-on-and-on.

Tune: Da-Da-Da by Trio

But wait, there’s more! To prove (if proof were needed) what a deeply obsessional person I am, I then found it on YouTube as well, although someone thinks it was a couple of years later. Anyhow:

Pure advertising genius. Enjoy. Better still, ask me to write you an ad as good as this.

Better still, ask me to write you a CAMPAIGN, instead of a just a one off ad. Like this:

(That’s enough washing machines – Ed.)

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Comments
  1. Stephen Yolland says:

    Steve, now be honest, do you have too much time on your hands ? really made me laugh though and it’s not even 8am yet !

    Like

    • Isn’t it a cracker? Do you have a favourite ad from years ago, Stephen? (Oh yes, and for other readers, I am not talking to myself – well, not at this moment, anyway – there are two Stephen Yollands in this world, and one is my long lost cousin wot I am replying to here.)

      Like

  2. Effectively stated & with wonderful timing

    Like

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