The world of the interweb is a wonderful one that just keeps on giving. Those of you that follow our F*** Ups series through the meandering lunacies of advertising, sub editing, social media and, of course, packaging, will enjoy these. They’re right up there with the infamous Masterfoods cock-up we spotted a while back.
At least most of these have the excuse of being obviously “foreign”, unlike Masterfoods in the USA, and of course, we all know that foreign Ingrish (on menus, for example) can sometimes leave a little to be desired. Chicken Anus Soup, anyone? Nevertheless, these are utterly hilarious. Well, they are to our tiny minds at the Wellthisiswhatithink desk, anyhow …
We don’t really understand why the Asian manufacturers of these products don’t think to check with a native English speaker for any concerns that might be raised. Then again, here we are advertising their products for them for free, so maybe, you know, those inscrutable capitalists are just cleverer than we thought?
Believe it or not, Dear Reader, this really IS a product we know. It is a very popular ice cream in Australia, and I can report it is utterly delicious confection of vanilla/toffee/nutty thing. And yes, everyone sniggers when they buy it, but the brand is a long-standing one, since long, long before the word “gay” acquired other meanings.
The makers have steadfastly refused to change it, and good on them, we say. Indeed, as it is 32 degrees in Marvellous Melbourne today, we may just treat ourselves to one a little later on.
- The Social Media F*** Ups of all time (wellthisiswhatithink.wordpress.com)
- Another Layout F*** Up of the Year. Well, a whole bunch of them, actually. (wellthisiswhatithink.wordpress.com)
BUT WAIT, THERE’S MORE*
I am indebted to Ian Hanslope who immediately got back to me with these wonderful examples. Keep ’em coming, people! (*A very famous Australian advertising punchline.)