The world of the interweb is a wonderful one that just keeps on giving. Those of you that follow our F*** Ups series through the meandering lunacies of advertising, sub editing, social media and, of course, packaging, will enjoy these. They’re right up there with the infamous Masterfoods cock-up we spotted a while back.

At least most of these have the excuse of being obviously “foreign”, unlike Masterfoods in the USA, and of course, we all know that foreign Ingrish (on menus, for example) can sometimes leave a little to be desired. Chicken Anus Soup, anyone? Nevertheless, these are utterly hilarious. Well, they are to our tiny minds at the Wellthisiswhatithink desk, anyhow …

We don’t really understand why the Asian manufacturers of these products don’t think to check with a native English speaker for any concerns that might be raised. Then again, here we are advertising their products for them for free, so maybe, you know, those inscrutable capitalists are just cleverer than we thought?

Nice girls, your soup is in the next aisle.

Nice girls, your soup is in the next aisle.

 

Please ask the lady concerned for informed consent first.

Please ask the lady concerned for informed consent first.

 

One does not want to be a product taster in this factory.

One does not want to be a product taster in this factory.

 

Yummy. Not.

Yummy. Not.

 

Ditto.

Ditto.

 

We know Asians reputedly eat anything, but this answer to world population problems is a step to far.

We know Asians reputedly eat anything, but this answer to world population problems is surely a step too far.

 

A whole new level of refreshment. Where level includes "lower level".

A whole new level of refreshment. Where level includes “lower level”.

 

Everyone's always getting at the Jews. But juicing their ears is totally wrong.

Everyone’s always getting at the Jews for somethin’ or other. But juicing their ears is just totally wrong.

 

So that's what was wrong with that snack we purchased in Beijing.

So that’s what was wrong with that snack we purchased in Beijing.

 

Interesting flavour choice for crisps.

Interesting flavour choice for crisps. We can see it appealing to a certain audience.

 

We are not going anywhere near this. Nuh-uh. Lips are sealed. No, no, no.

We are not going anywhere near this. Nuh-uh. Lips are sealed. No, no, no. Don’t tempt us.

 

Pretty sure we've drunk this too. We remember a little cafe in Brentford.

Pretty sure we’ve been served this too. We remember a little cafe in Brentford before a football game.

 

Now we have definitely been served this with our vodka, often. Every time they serve that stuff that comes out of a pipe rather than a bottle.

Now we have definitely been served this with our vodka, often. Every time they serve that stuff that comes out of a pipe rather than a bottle. Clearly Ghana manufactures the stuff in bulk and exports it to my local pub.

 

Wishing you all one.

Wishing you all one.

 

Believe it or not, Dear Reader, this really IS a product we know. It is a very popular ice cream in Australia, and I can report it is utterly delicious confection of vanilla/toffee/nutty thing. And yes, everyone sniggers when they buy it, but the brand is a long-standing one, since long, long before the word “gay” acquired other meanings.

The makers have steadfastly refused to change it, and good on them, we say. Indeed, as it is 32 degrees in Marvellous Melbourne today, we may just treat ourselves to one a little later on.

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BUT WAIT, THERE’S MORE*

I am indebted to Ian Hanslope who immediately got back to me with these wonderful examples. Keep ’em coming, people! (*A very famous Australian advertising punchline.)

Truth in advertising from Princebrim Foods?

Truth in advertising from Princebrim Foods?

And we all know how we feel after a few sakes.

And we all know how we feel after a few sakes, right?

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Comments
  1. geekgirlau says:

    Ah, the Golden Gaytime – long may it prosper!

    Like

  2. I really hope your latter theory of this being done of purpose is correct. I can just imagine these capitalists laughing all the way to the bank. “We got ’em internetters pretty good!” 🙂

    Like

  3. Elvinmaid says:

    I do love a gay time… In fact, I had one today in nasty hot and humid Queensland

    Like

  4. […] For more peculiar labelling, and a good laugh, head here now. […]

    Like

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