My own private Advertising F*** Up contender, into my email, I spotted it first, pick me pick me!

Posted: November 15, 2013 in Business Management
Tags: , , , , , , , , , ,

This literally just arrived in my email, courtesy of a Virgin Australia Holidays marketing exercise.

Under the banner Sale into Summer – SALE into summer, geddit? – the email is offering holidays, including Vanuatu for $725 pp for 5 nights. Sounds like a good deal. Interestingly, though, the conditions for the holiday included this little gem. Which makes it an incredibly good deal.

Vanuatu Includes return airfares to Hamilton Island, baggage, 5 nights accommodation. Departs Brisbane, on sale until midnight 24 November, unless sold out prior, for travel between 05 November – 05 December 2013 and 02 February – 27 March 2014.
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Flights to Hamilton Island included in all Vanuatu holidays. What a great promotion. I like Hamilton Island.

Quite why Virgin would include return airfares to Hamilton Island in their offer of a holiday to Vanuatu is beyond me, but it’s very generous. Much better than a free cocktail on arrival. I’ll take ten. Wonder if there’s a limit on how long you can keep the airfares in your back pocket for?

I note the email seems to have been prepared in Singapore by an organisation which appears to be called Planet 49 and/or “Vertical Response”. A cursory search online reveals they might be part of this global company.

I cannot help but wonder how hot their phone lines will be running after this little quality control issue is pointed out. Which they will be, just as soon as I get hold of the marketing manager at Virgin Australia Holidays and pipe up with “My name is Mr Wellthisiswhatithink, I’d like to go to Vanuatu please and I claim my free flights to Hamilton Island too.”

Tee hee.

Meanwhile we note in the media yesterday that Virgin Australia is raising $350 million from shareholders to reduce debt and provide cash for its new business strategy.

The airline will offer existing shareholders five new shares for every 14 that they currently hold, at a discounted price to their current market value.

“This capital raising is designed to enhance liquidity and the gearing position of Virgin Australia to ensure we are in a stronger position moving forward,” chief executive John Borghetti said in a statement on Thursday.

The airline has been restructuring its business, including an update of its technology, implementing a stronger passenger loyalty program, and increasing its access to global markets.

Our italics. Might we suggest as part of the effort that 10 additional cents worth of proof-reading wouldn’t go amiss either? Or should we ask why you don’t use an Australian company for your outbound email marketing …. hmmm? No, we couldn’t possibly do that.

For the dozens of other Advertising and Sub Editing F*** Ups we have spotted, just type F*** Up in the search box. And in particular don’t miss yesterday’s Social Media F*** Ups of all time.

Enjoy.

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Comments
  1. Please, oh please Yolly, do let us all know what happens when you contact Virgin Australia about their offer. That one has got to be too good to pass up. 🙂

    Like

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