Case histories of head-butting brand versus brand challenges are always interesting to advertising and marketing tragics like me … read: tired creaky-jointed ad guy who is old enough to watch Mad Men and wonder “Why are they making a movie of my life? More to the point, why aren’t I getting a royalty? I was that soldier!” … but also to most of you, it appears.
But really: who would spend five long, detailed blogs writing up the story of the beer wars in the United States, focused on the brand he loves, Schlitz and it’s everlasting battle with the likes of Budweiser?
Well, my mate Bill, would.
And it’s a good read, too, packed with heaps to learn for marketing managers and ad agency people and consultants and Uncle Tom Cobbley and all, including avoiding the hubris that also led icon brands like Coke and Fosters-CUB to change the formulas of their brown fizzy water and Victoria Bitter respectively .
Don’t say I never give you the good stuff.
If Schlitz want to win the beer wars again – and it would be so nice if they could, because I remember drinking it appreciatively when there was only one American burger bar in the whole of the English town I lived in – yes, I go that far back – which was called, with delicious homage to the States “Alice’s Restaurant” – and yes it was actually run by a bird called Alice – well, if Schlitz need a hand, I reckon they should call Bill in for a chat.
What have they got to lose? If passion equates to likely success, Bill’s their man.
- 5 Old-School Beers We Wish They’d Bring Back (thestreet.com)
- The Worst Advertisement Ever: “Drink Schlitz or I’ll Kill You”? (ipkitten.blogspot.com)