OK. So this always happens. The minute I post a new Advertising F*** Up, my inbox is deluged with other examples.
What does this say about the abilities of the advertising industry worldwide, or it’s quality control levels? It says they are frequently crap, and, er, frequently crap.
Anyhow, we should be grateful for small mercies, because they are very funny and/or cringe inducing. This one falls into the category of “Oh, no, surely that was done in Photoshop, no one would really do that, right?” But as it was Mrs Wellthisiswhatithink that emailed it to me, I think it deserves a run, or I won’t get my tea.
I actually think it could be real, because what I know about the outdoor advertising industry is that it is more than capable of producing “skins” in a factory somewhere and all they are interested in is the technical accuracy of the production run, and not the creative content.
Personally, I once ran a double-page full colour ad for a client that read “Oustanding Value”. It got through our agency quality control process, the client signed off, the magazine quality control process signed off, and, indeed, had been in the public arena for half a week before anyone spotted it.
So without further ado, here is today’s contender. Further comment superfluous.