It has long been my opinion, born of both commonsense and practical experience, that elections are actually won away from the flashing lights and razzamattaz of national media coverage and TV ads by legions of worker bees toiling away patiently on doorsteps, on the telephone, in cars giving lifts to voters, and with their neighbours and friends.
I arrive at this opinion from many years slogging round the streets for the Liberal Party in the UK – then a tiny outpost of insanity or sanity depending on your point of view – where we had no money but endless enthusiasm, no press support but brilliant organisation, and a ruthless obsession with getting our vote out.
That obsession was, more than anything else, the genesis of so many of those “unexpected” Liberal or Liberal-SDP victories in by-elections that no one saw coming – except, of course, those of us in the eye of the hurricane, who knew full well that our “ground game” was infinitely superior and we were going to win. Seasoned campaigners like Trevor “Jones the Vote” from Liverpool and Peter Chegwyn – from seemingly everywhere – and many other unsung luminaries – rigidly marshalled their ranks of duffle-coated apparatchiks to deliver “shock” victory after shock victory, built on the back of superbly targeted local issues. In seats as diverse as Sutton and Cheam, Liverpool Edge Hill, Ripon, Isle of Ely, Croydon NE, Glasgow Hillhead, Bermondsey and Crosby these victories galvanised public opinion and kept a small party alive.
Years later in Australia, dismayed by the antiquated centralised campaigning I saw around me, I wrote a pamphlet on “Community Politics” which in one form or another was enthusiastically taken up by the then Australian Democrats, and then later to a lesser extent by the Labor Party and the Greens, and even a few forward-thinking Conservative politicians as well.
Anyhow, opening my in-box this morning, I found an email from documentary film-maker Michael Moore.
He points unerringly to the manner in which President Obama will definitely gain re-election. As that, I firmly believe, will be good for America and for the world, I commend his remarks too you.
Now is the time for action, not words.
“I have a personal favor I’d like to ask each of you. We all know the election next Tuesday is going to be very close. But I’ve got an idea that could help put President Obama over the top.
I want you – yes, YOU, the person reading this right now – to get ONE of your fellow Americans who would not otherwise vote to show up at the polls and support Obama.
Here’s the math: there are upwards of five million of you seeing this, via email, on my website, on the Huffington Post and all over the internet. There are 1.2 million following me on Twitter. I’ve got almost 700,000 Facebook friends.
I want just one million of you to convince just ONE person each – one person who’s planning NOT to vote – to go to the polls and vote for Barack Obama. That’s it. And those million extra votes could make all the difference in what will be a very tight election – and it will save us from a tragic return to the Bush years.
Do you realize that there are 90 million people who are planning to NOT vote next Tuesday? That’s according to a poll conducted by USA Today. 90,000,000!! It’s a shocking number, isn’t it? In the old days we’d just label these people as apathetic or stupid. Not anymore. They don’t need our admonition – they need our empathy.
The non-voter today knows exactly what’s going on, and he or she wants no part of it. They are discouraged, disillusioned, and have almost lost hope that things will change. Many are jobless or working for peanuts. They’re angry, and we should tell them they have every right to be.
But here’s something else about them: despite everything, they haven’t utterly given up on politics. When USA Today asked the non-voters who they’d choose if they HAD to vote for someone in this election, 18% said they would vote for Romney – and 43% said they’d vote for Obama! That means there are nearly 40 million people who prefer Obama – AND THEY ARE NOT GOING TO VOTE.
The other question they were asked was, what would it take to get you to vote? 85% of the pro-Obama non-voters said they would go vote IF they thought the election was going to be really close and that their vote would actually make the difference.
This is, for all its frustrating logic, incredibly good news. So our job for the next six days is clear: We – you and me – have to bring a little over 1% of the 90 million non-voters to the polls. If we do we’ll send Romney packing back to New Hampshire/Massachusetts/California or wherever he’s going to build car elevators next.
The time to convince undecideds to vote for Obama is over. All it’s about now is whose supporters simply show up. The side that does the best job of literally dragging people out of their homes between 6:00 AM and 8:00 PM on Tuesday, November 6th is the side that wins.
Each of us knows Obama-supporting non-voters. They’re your cousin, your coworker, your friend from the choir at church. Identify just one of them (best of all if they’re in a swing state) and pledge to get them to the polls. You can try to convince them with all the good arguments as to why they should vote for the O (click here), but I think the best way to do this is to ask them personally, just this once, to do this for you. Not for the country. For you.
Then, once they’ve committed to vote, make a commitment to them: that you are not going to be silent after Tuesday, that you are going to keep fighting like hell (including, when need be, fighting Obama) every single day after the election for them, for you and for all of us.
So, that is your mission – YOURS, the person reading this right this second. Bring just one non-voter to the polls. Easy! Do it and be known as part of the group that defeated Mitt “Bush #3” Romney and gave Barack Obama another term – and another chance to do what we sent him there to do. “
Er … Wot he said.
Related articles which may be of interest
- More Than 2.7 Million Ballots Already Cast In Fla. (miami.cbslocal.com)
- WaPo-ABC tracking poll: high marks for President Obama on Hurricane Sandy response (washingtonpost.com)