The grounding of the entire Qantas fleet on October 29 left tens of thousands stranded worldwide, such as these confused customers at LAX.

The grounding of the entire Qantas fleet on October 29 left tens of thousands stranded worldwide, such as these confused customers at LAX.

Hilarious story from the blind ivory tower that is Qantas, currently deeply mired in consumer scepticism and industrial relations issues following their recent grounding by Qantas management and lockout of their staff.

Click below to see just how badly wrong a Twitter campaign can go when it is launched at the wrong time, dropped into the bubbling maelstrom created by pissed off consumers and even more pissed off workers.

Stoopid, stoopid, stoopid.

http://www.theage.com.au/travel/travel-news/qantas-makes-hash-of-tweet-campaign-20111122-1nsa4.html

Just one more reminder, if it was needed, that social media is not separate from a company’s overall advertising and media posture, it is integral to it.

Well This Is What I Think’s contribution to the, er, “debate” was: A bread roll that isn’t like rock? Anything edible at all? In-flight movies that work? Clean tray tables? Smiling hosties? #qantasluxury

We look forward to hearing yours.

Comments
  1. rbhexem says:

    What do you think about the US sending troops to Australia?

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    • I honestly don’t care one way or the other. As they increase their focus on the region, the Americans will base troops somewhere in Asia, it makes sense for them to be in a friendly country where they can train in jungle warfare and still buy a cold beer. It’s not possible to divorce Australia’s defence interests from the USA – that doesn’t mean, of course, that friends should not critically, coherently and constructively give each other advice when either friend behaves like an idiot.

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